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Hold on tight. The roller coaster of 2024 is finally coming to an end.
For marketers, the many ups and downs the industry has experienced this year can make your head spin. 2024 brought more ads on streaming platforms, but also an ad pricing adjustment that favored the wallets of ad buyers. There has also been a generative artificial intelligence (or trinket, depending on who you ask) boom. Of course Google was there a long kiss goodnight with third-party cookies, in which the tech giant ultimately decided to keep cookies but let users decide whether they wanted to opt in or not. And who could forget the 2024 presidential election, the gift that kept on giving news publishers.
This episode of the Digiday Podcast is a vignette-style look back at 2024 to help the industry make sense of the past year. the biggest moments (and podcast episodes) of 2024.
Here are the full episodes of the interviews they mention in the podcast: