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2025 Consumer Texting Behavior Report: Consumers Demand SMS Notifications and Conversations


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Consumers have embraced SMS marketing like never before, with 86% opting in and expectations for instant, personalized communications soaring.

EZ SMS, the leading text marketing platform for businesses of all sizes, has released 2025 Consumer Texting Behavior Report . Now in its fourth year, the report underscores a remarkable trend: with an astounding 98% open rate, SMS has evolved from a communication tool to a cornerstone of audience engagement that fosters immediate and meaningful interactions.

EZ Texting’s 2025 consumer survey results show that consumers are using SMS marketing like never before, with 86% opting in.

“Consumers are clear about their preferences: they want businesses to communicate with them via SMS,” he said Punish Shahco-founder and marketing director. “From promotional offers to providing customer support, customers now prefer SMS for its speed, delivery and convenience over all other forms of communication, including social media and email. Businesses that respond to this trend will find themselves in positive customer engagement, and those that don’t will be at risk of missing customer needs. Texting is no longer just a nice-to-have, it’s now a must-have communication channel.”

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Consumers expect text messaging for every business need

The 2025 report reveals consumers’ increasing reliance on SMS for appointment reminders, promotional updates and customer support. Among the most striking findings:

  • 86% of consumers subscribe now to business texts, a 20% increase from 2021.
  • 79% of consumers they’re more likely to buy when you subscribe, rising 21% from 2024.
  • 52% of consumers text companies more often, a 31% increase from 2023.

SMS marketing drives action and builds loyalty

Consumers are increasingly using SMS as a communication channel with brands. Key benefits include:

  • 71% of consumers subscribe to texts without the need for prior purchase.
  • 47% share feedback via SMSan increase from 35% in 2024.
  • 63% of consumers text more generally, p 52% text companiescompared to 31% last year.

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Consumers demand speed and personalization

Consumer expectations for responsiveness are higher than ever:

  • 57% expect businesses to respond within 15 minutes.
  • 67% show increased interest in products after receiving a text message, an increase of 21% from 2024.
  • 49% shop more often after receiving the text, underscoring the power of timely communication.

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