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EZ SMS, the leading text marketing platform for businesses of all sizes, has released 2025 Consumer Texting Behavior Report . Now in its fourth year, the report underscores a remarkable trend: with an astounding 98% open rate, SMS has evolved from a communication tool to a cornerstone of audience engagement that fosters immediate and meaningful interactions.
EZ Texting’s 2025 consumer survey results show that consumers are using SMS marketing like never before, with 86% opting in.
“Consumers are clear about their preferences: they want businesses to communicate with them via SMS,” he said Punish Shahco-founder and marketing director. “From promotional offers to providing customer support, customers now prefer SMS for its speed, delivery and convenience over all other forms of communication, including social media and email. Businesses that respond to this trend will find themselves in positive customer engagement, and those that don’t will be at risk of missing customer needs. Texting is no longer just a nice-to-have, it’s now a must-have communication channel.”
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Consumers expect text messaging for every business need
The 2025 report reveals consumers’ increasing reliance on SMS for appointment reminders, promotional updates and customer support. Among the most striking findings:
SMS marketing drives action and builds loyalty
Consumers are increasingly using SMS as a communication channel with brands. Key benefits include:
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Consumers demand speed and personalization
Consumer expectations for responsiveness are higher than ever:
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