5 Marketing Experts Predict The Top Trends We’ll See in 2025

I went to see a psychic when I was 22 years old. She told me I was getting ready “for a long trip across the Atlantic.”

Although the prophecy sounded unusually ominous (would I be alive during this trip?), turned out to be correct: Soon after, I decided to teach English in Thailand.

While none of these experts claim to be psychic, their predictions are equally bold, provocative and intriguing. And I’d be willing to bet they have a good chance of coming to fruition in 2025.

So, if you want to know your future as a trader, keep reading.

First lesson: Newsletters will become like social networks.

Creator of the ICYMI newsletter Lia Haberman has an interesting take to start with: She thinks newsletters will become more social in 2025. (Just… no trolls, bots, and flame wars.)

“I think by 2025 we will see newsletters become more like social networks. It will be a race to get the most subscribers and followers. Independent newsletters can be packaged into larger media brands or bought by companies.”

This makes sense for one big reason: newsletters are owned channels.

You are in complete control of the newsletter output, and the audience is yours alone — unlike search engines or social channels with changing algorithms.

HubSpot launched its own brand new newsletter in June 2024 and you’re reading it right now, so we bet Haberman is absolutely right.

Want to start your own? Look at Emily Kramer tips because I don’t create content nearly as exciting as my grocery list.

Lesson Two: Marketers will care more about building systems than one-off campaigns.

“In the near future, marketers will focus more on building systems instead of individual campaigns,” the growth advisor Kevin Indig he told me at the end of 2024.

“With AI and code-free tools, we will automate processes like content generation, optimization and interactive experiences to create scalable workflows.”

He’s probably on to something. During the fourth quarter…