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5 Reasons Your Direct Traffic Can Suddenly Drop



If one channel shows a drop but the others remain, you usually suspect something is wrong with that channel. Maybe your organic traffic was negatively affected by an algorithm update, for example. However, when direct traffic falls off a cliff, it’s harder to know where to look.

Assume that every channel, including direct traffic, goes down. In this case, you will suspect a tracking or server problem. Either your website isn’t working, regardless of how users get to it, or your analytics aren’t reporting correctly.

In this article, I’ll explain why direct traffic might drop and how to properly diagnose the problem.



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