7 Content Writing Trends For 2025

As the fourth industrial revolution continues to evolve, the ways in which we consume news, communicate with brandsand the market for our products is changing radically.

A key driver of this shift continues to be the content we create – both written and visual – and how we leverage new technologies to engage, influence and convert readers.

At the core of this evolution lies the concept of “information gain”, which directly affects the way search engines Google and ChatGPT searchpowered by Bing, measures the unique value your content adds to the web.

It is no longer enough (and never has been!) to repackage what already exists; you have to introduce new perspectives, fresh dataand original insights that truly improve user understanding.

From increasingly human-like artificial intelligence to steady growth short form video and the ever-present demands for authenticity, personal brandingand authoritative expertise, the art and science of content creation is rapidly changing.

Readers expect more than repetitive advice or generic advice – they want well-researched, credible guidance that breaks new ground from respected authors.

Ensuring your content delivers significant informational gain translates into higher rankings, stronger audience trust and sustained engagement.

Next year, I’ll outline seven of the most critical content writing trends and discuss how you can seamlessly integrate them into your workflow.

These strategies are not about hollow predictions. They are rooted in enduring principles of SEO, digital marketing, and proven techniques that help content win—even as search engines increasingly reward sites that provide truly unique value.

7 trends in content writing for 2025

1. The rise (and improvement) of content driven by artificial intelligence

An AI-powered writing tool they have matured significantly since their early hype years.

By now, search engines have become more adept at distinguishing thinness Copy generated by artificial intelligence from content enriched with real-world expertise, editorial nuance and original insights.

Google’s stance remains consistent: AI-generated content intended solely to manipulate rankings is spam, but “appropriate use” of AI to help writers is accepted.

To achieve true information gain, rely on AI to solve repetitive or data-intensive tasks, then layer your unique voice, examples and perspective.

This combination provides a net positive user experience, ensuring that the final piece is not just a rehash of common facts, but a meaningful resource worthy of indexing and ranking.

2. Dominance of short form video in content strategy

Short video on platforms like YouTubeInstagram and TikTok have become cultural cornerstones. This does not mean that the textual content is out of date.

Instead, written content and short videos now support each other symbiotically.

To improve information retrieval, create short videos that visually unpack a data point or walk through a short demonstration related to the topic of your article.

Embedding these videos provides instant, actionable insights that text alone may not provide.

By next year, brands will be integrating short videos directly into their own editorial calendarshelping to convert casual skiers into active site visitors and loyal subscribers who return because they learn something new each time.

3. Influencer marketing matures into creator partnerships

What started as influencer marketinga term I despise, is now a full-fledged creative economy.

Thought leaders, niche experts and micro-influencers command niche audiences, and brands connect with them for true storytelling – not just product placement.

Partnering with creators who have real expertise allows you to bring specialized knowledge and unique points of view to your content. This not only builds trust, but also significantly increases information acquisition.

Whether it’s a co-authored article shedding new light on a complex topic or a brand-sponsored podcast hosted by an industry veteran sharing fresh insights, this collaboration ensures readers are exposed to something they haven’t before.

4. Podcasting remains a vital content touchpoint

The growth of podcasting continues steadily.

More and more brands are realizing that while podcasts may not deliver old-fashioned SEO links, they do offer something just as important: brand recognition, thought leadership and intimate connections with audiences.

Podcast episodes that feature interviews with subject matter experts or reveal original research findings enhance information acquisition.

Listeners gain insights not easily found elsewhere and show notes or transcripts that can highlight new data points, case studies or actionable frameworks.

By providing new information in multiple formats – audio and text – you further improve the overall user experience.

I suggest incorporating podcasting into your thought leadership strategy when possible and partnering with podcasts whose audience matches your brand.

Podcasting is not right for every brandbut it can be great for influencers, CEOs, and content creators that your brand partners with.

5. Authenticity, personal branding and experience take center stage

Google’s EEAT (Experience, Expertise, Authoritative, Trustworthy) principles. they have become fully integrated into content evaluation.

Next year, the personal touch is everything. Highlighting author biographies, personal anecdotes, case studies from real campaigns and unique brand narratives engages readers.

I’ve seen dramatic increases in client rankings that translated directly into organically driven income when I attached well-known author names to their blog content.

To maximize information gain, rely on first-hand knowledge. Instead of repeating the usual advice, share the results of your own experiments, unusual use cases, or market data gleaned from your brand’s internal analytics.

This level of authenticity and fresh perspective transforms your content from generic to a must-read resource.

6. Data-driven insights and advanced tools for competitive advantage

By now, advanced analytics tools such as Google Analytics 4, Semrush and Ahrefs are standard.

With fully integrated machine learning, these platforms deliver more than just raw data – they deliver predictive insights and strategic recommendations.

This is your chance to discover unique corners. Don’t just list keyword difficulty or search volume; draw patterns, make predictions, and offer context that readers won’t find elsewhere.

This elevates raw numbers into meaningful insights, delivering real information gain and setting your content apart in a saturated market.

7. Site experience and integrated conversions remain key

A seamless user experience is more important than ever. Next year, technical SEO and UX optimizations are not optional; they are non-negotiable.

Shoppable content, built-in forms and customer relationship management (CRM) integration help drive smooth conversions.

But it also intersects with getting information. A site that is easy to navigate and rich in structured data can quickly reveal the exact detail the user needs, improving the perceived value of the information you present.

When readers quickly find what they’re looking for and also discover something they hadn’t considered, they’re more likely to come back and trust your brand.

Key Takeaway: Embrace information acquisition for sustainable success

As digital marketing continues to change, search engines – and users – increasingly reward content that breaks new ground, offers new perspectives and provides verifiable, unique value.

Simply repeating existing knowledge or playing it safe with generic advice won’t help.

The above strategies highlight how new trends and technologies can empower you to produce content that stands out and thrives in the long term.

By combining authenticity, specialized partnerships, first-hand insights, data-driven strategies and cutting-edge formats, you ensure that every piece of content offers a tangible informational gain.

This will not only please the algorithms, but also earn the lasting trust and loyalty of your audience – key ingredients for sustained growth next year and beyond.

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Featured image: Prostock-studio/Shutterstock

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