9 features your marketing team needs in its project management tool

You probably have a favorite project management tool. He’s the one you know and does all the things you want. Celeste on sale and IRA is also popular. All three are different and because they are all SaaS and use free trial versions or cheap licenses to attract customers, everyone can run the one they want.

They can until there is a merger or acquisition or someone or a job suddenly not notice a lot of similar applications located throughout the organization. Now everyone will use the same project management tool. How do you know if it suits your needs?

As long as they have these nine functions, you can still manage your projects and keep the team connected. We have included them from most to least common, so you may need a more sophisticated application or a higher price of the tool.

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Task management

As regards project management, tasks management is a table. Any project management tool that you are likely to consider can create, assign and prefer tasks related to different marketing initiatives.

Everyone allows you to set terms and follow progress towards completion, so everyone in the team understands where their different marketing initiatives stand. An important aspect of task management is its ability to decompose large projects (for example, I think long, multichannel campaigns) to smaller, more mastered tasks assigned to different team members.

Kanban boards

Kanban plates allow you to visualize your team’s marketing projects. Tasks that are part of a larger project from the stage to the scene (eg, is, running, running, running, watching, watching your team’s progress.

What is often insufficiently evaluated on Kanban boards is their ability to identify narrow places and understand what quickly causes delay.

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Gantt’s charts

Many project managers love a good gantt chart. For marketing teams, GantT graphs will help you plan and plan your projects using the visual timeline. They make it easier to identify addictions between your tasks and monitoring milestones.

Like the Kanban advice, Gantt graphs help you follow your team’s progress and adjust the timeline as needed.

Some professional project managers prefer Gantt’s charts, while others prefer Kanban boards. It’s a personal preference and your team will have your favorite. Therefore, the project management application allows users to choose your view is valuable for many teams.

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Calendars and timelines

One of the reasons why project management tools are necessary for marketing teams is their ability to keep all of them on the same page. This is particularly important for today’s scattered workforce.

Project management tools with shared calendars will help your team coordinate schedules, outputs and deadlines. Like most calendars, project management tools will allow you to set warnings and reminders so that everyone knows basic data.

Built -in tools for cooperation

One of the reasons why teams benefit from project management tools is their ability to help people work effectively. Real time cooperation is great, but as already mentioned, many teams have members at different places and time zones.

You must support your project management tools in real time and asynchronous cooperation, facilitate file sharing and collect feedback. The ability to add comments and discuss on the platform will help overcome the obstacles of the scattered team.

File sharing and document management

Along with the functions of cooperation, teams need central storage for project files and documents. In marketing, this may include everything from text to images to sound and video.

Ideally, this centralized storage will also have access control and version control, which makes teams working on files (if you remember the correct setting of access controls).

Reports and analysts

Much of the focus on project management is to build things – creating campaigns, asset development and more. But as your marketing knows, that’s just the beginning. The work of your team and project management tools did not end when it launches the campaign.

Your project management tool should monitor the performance of your projects to measure your investment return and identify optimization. This does not mean that you cannot use your project management tool to monitor spending and allocations during the assembly phase. You can. This is especially important when working with agencies, suppliers and independent.

Own workflows

Each team has its own workflows and processes. They could make you mad and feel like bureaucracy, but they are a fact of life. You need a customizable project management tool that can be adapted to your needs.

This includes features such as their own templates for recurring tasks or projects. Using AI in these tools means you can save time by automating recurring tasks.

Integration

Speaking of tracking the results of the campaign in your project management tool, it may sound like a redundancy that you can live without. You probably have this data in your Crma tool for managing social media, or Marketing automation platform.

However, when you integrate your tools, this data is available on any platform you are working on. Data synthesies between the tools eliminate the time and errors of manually moving data from one platform to another.