Online Shopping Reached New Highs in 2024 [Infographic]

How much of your Christmas shopping did you do online last year?

If you’re like most people, your online purchases are constantly on the rise, and the convenience and variety available through digital stores is helping to increase the adoption of digital shopping.

And it also means more and more people are buying through social apps, with most platforms seeing an increase in direct purchase performance as more users discover products and buy in-stream.

Rather, according to this review from A visual capitalistonline shopping has surpassed records set during the pandemic, when we were all forced to shop online during the COVID quarantine.

Which is important to note for marketers and those looking to facilitate sales through their apps, with the ability to enable in-stream sales now greater than ever.

Check out the graphic below.