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- The omnichannel platform enables programmatic and social buying, audience activation and creative personalization
- Curated and premium inventory, bid modeling, display speed and creative optimization based on games and real-time fan data
NEW YORK & LONDON – Genius Sports Limited (“Genius Sports”) (NYSE:GENI) today announced the launch of its fan activation platform, FANHub, the only omnichannel marketing platform tailor-made to reach and engage sports fans.
Leveraging more than 20 years of experience collecting, managing and activating data and leveraging direct global relationships with more than 400 leagues and teams including the NFL and NCAA, Genius Sports created FANHub to provide marketers with an easy-to-use platform that combines programmatic and social buying capabilities networks based on the mentality of sport above all.
“Sports has never been more central to the cultural conversation, and FANHub is poised to help marketers reach and engage fans with the utmost precision,” said Josh Linforth, CRO at Genius Sports. “Our depth and breadth of sports expertise has influenced every aspect of this platform, making it easy for our customers to create memorable and impactful campaigns for fans across all channels.”
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The FANHub platform includes the following core features:
- Spectators as fans. Secure integration 1street-party data, proprietary audience overlay and fan journey capture with Genius Sports identity graph, FANHub ID.
- Curated and exclusive premium inventory. Buy high-quality, brand-safe media across social and programmatic channels, including display, video, CTV, audio and DOOH.
- Offers and statistics. Monitor performance with customizable bidding models, real-time insights, pacing and bidding strategies based on audience datasets, inventory and live game time data points.
- Dynamic creative optimization. Scale your campaigns with content and video creatives that instantly integrate Genius Sports game-by-game data and fan preferences.
“Today’s fans watch and engage with their favorite sports across channels and formats, creating new challenges for marketers looking to reach this highly engaged audience,” said Manny Puentes, general manager of advertising at Genius Sports and board member of the IAB Tech Lab. “FANHub finally enables marketers to create sophisticated sports media strategies, track and manage the entire fan journey from season to season, and leverage our live game-time data to drive hyper-personalized and relevant campaigns.”
To learn more or schedule a demo, visit geniussports.com/fanhub.
About Genius Sports
Genius Sports is the official data, technology and broadcast partner powering the global ecosystem connecting sports, betting and media. Our technology is used in more than 150 countries around the world, creating highly immersive products that enrich the fan experience for the entire sports industry.
We are a trusted partner of more than 400 sports organizations, including many of the world’s biggest leagues and federations such as NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.
Genius Sports is uniquely positioned with cutting-edge technology, scale and global reach to support our partners. Our innovative use of big data, computer vision, machine learning and augmented reality connects the entire sports ecosystem from the rights holder to the fans.
