Apple Tones Down AI Hype While Showcasing Next iPhone, Mac Features

On Monday, Apple wrapped its main word WWDC 2025, with large updates of operating systems and striking new design. But for all training through the iPhone, iPada, Mac, Apple Watch -Ai Vision Pro, one question remained: what happened to Apple Intelligence?

When Apple’s great pressure in AI was introduced At the WWDC 2024, the Tim Cook CEO described it as “New chapter“For the company – the one that combined Apple’s hardware with the growing momentum of generative AI. Apple Intelligence was supposed to place the company in the same league as Openi, Nvidia, Google and Microsoft.

A year later, that promise remains mainly unfulfilledand drawing criticism throughout the industry as well as Corporate turnaround.

Indeed, his most significant impact on the landscape of Ai could be a research paper Entitled “Illusion of Thinking” last week, in which the company emphasized the limitations of large language models and warned of the overestimation of their reasoning abilities. The work emphasized that even though llm, they can seem intelligent, they mainly rely on the recognition of patterns.

Nevertheless, today’s conference has been opened with Apple’s senior Vice President of the Craig Federigh software, announcing its AI integration: “We make generative models that Apple Intelligence in more than more capable and efficient, and we continue to enter Apple Intelligence in several places in our ecosystem.”

Federighi announced that Apple opens his AI infrastructure developers Through the new frame of “Basic Models” that allows applications to directly enter into the same intelligence on the device that runs Apple’s own software. Updates on Xcode introduce generative tools for developers, including integration with Chatgpt, completion of a predictive code and conversational programming via Swift Assist.

Maybe Apple was underestimated in the hope of delivering overly after the Apple Intelligence Rollout debacle.

Instead, the presentation today has paid more attention to the relaxed visual redesign OS X and IOS, bringing more UX compliance throughout Apple’s product apartment. Redesign features “Liquid glass“-Responding, a contextual design element that adjusts the touch, content and context on all devices. Redesign affects everything from the locked screen to the system icon, with the aim of crossing between the Apple device become more imperceptible.

Other updates detected on WWDC include improvements of messages that now support surveys, adjusted backgrounds, typing indicators, group payments and improved unwanted mail filtering. Live translation allows a real -time translation in messages, FaceTime and phone calls using AI.

AND Phone The application receives upgrades, including assistance in the Hold – a way to take revenge on waiting for a storage condition that warns you when the person you are trying to come finally answer – and call screening, which calls for invitors to identify before connecting. This feature, it is worth noting, came with Google Voice when she performed in 2009.

Other updates include:

• Ipados 26: New Windowing system, upgraded file app and professional Audio/video.
• Visionos 26: Spatial computer improvements and support for third -party accessories, including PlayStation VR2 Sense Controller.
• Watchos 26: A chatty “exercise friend” will give you encouragement during your routine.

Apple said the updates would be available in a public beta version in July, and full editions arrived in the fall.