Flashtalking by Mediaocean Integrates LiveRamp’s RampID to Power Personalization and Performance without Cookies

Flashtalking becomes first ad serving platform to use RampID for advanced creative optimization, cross-device measurement and secure ad performance

Mediaocean (www.Mediaocean.com), a core partner for omnichannel advertising, announced its deepened partnership with LiveRamp, integrating RampID into Flashtalking’s ad serving and optimization platform. This milestone positions Flashtalking as the first creative ad server to comprehensively implement RampID, enabling advertisers to achieve accuracy, personalization and performance at scale without third-party cookies.

“Flashtalking has worked with LiveRamp for many years as an identity and activation collaboration provider for advertisers. By incorporating RampID into our ad server, we can go even further to provide impression-level personalization and optimization along with deeper measurement capabilities,” said Grant Parker, President of Flashtalking at Mediaocean. “This integration is game-changing for advertisers navigating the privacy-first digital ecosystem, providing the tools they need to drive future campaigns, improve targeting accuracy and increase creative performance.”

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The integration allows advertisers to:

• Customize and optimize creative: Leverage contextual signals (such as location, device or weather) in combination with RampID to deliver relevant creative to LiveRamp’s world-class collaboration network across channels and devices.
• Measurement and Performance Improvements: Achieve cross-device reach, accurate attribution and deeper insights through RampID’s resilient and validated identity ecosystem.
• Seamless transition to a cookie-free future: Complement existing Flashtalking workflows with end-to-end cookie-free connectivity using RampID, enabling marketers to comply with evolving privacy standards while maintaining flexibility and scale across digital marketing.

“Personalization at scale has always been a priority for Princess Cruises, but achieving this without cookies is a challenge,” said Nick Charrow, Chief Media Officer, Princess Cruises. “With Flashtalking and RampID, we recognize the power of combining identity with creative optimization. Thanks to the integration, our campaigns will not only be more effective, but also fully prepared for the future.”

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This partnership aligns with Mediaocean and Flashtalking’s mission to connect the forces between creative and media, providing automation, intelligence and flexibility to brands and agencies. With RampID now part of Flashtalking’s ad serving platform, advertisers can ensure messages resonate with their audiences while being privacy compliant and delivering measurable results. Advertisers can scale through 165 demand-side and supply-side platforms that have integrated with LiveRamp solutions globally.

“Flashtalking is a leader in ad serving and dynamic creative for advertisers, and with this RampID integration, it increases its advantage by reducing its reliance on third-party cookies,” said Travis Clinger, Chief Connectivity & Ecosystem Officer, LiveRamp. “By tapping RampID to enable advertisers to deliver relevant, personalized messages at scale and leveraging LiveRamp’s consistently proven ecosystem, Flashtalking advertisers can benefit from accuracy and performance across digital campaigns.”