40 Valentine’s Day Messages for Clients (Copy/Paste!)

Love your clients. You want to let them know. Maybe you even accidentally said “I kiss you goodbye” at some point.

It is common for companies to send greeting emails for customers during the December holiday seasonbut a Valentine card could be a nice little surprise.

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The dos and don’ts of congratulating customers on Valentine’s Day

Before we get to the Valentine’s Day message examples and templates, a little cleanup:

• Keep it short and sweet. As with any other communication with clients, the less clutter you have, the clearer and more memorable the message will be.

It can’t be any shorter or sweeter than that. (Source)

• Personalize it: You should always have some degree of personalization in your communications with clients, but especially for Valentine’s Day emails and notes, you should take it up a notch to get the right impression.
• Don’t make it a sales pitch. You can (and should) offer something small in your message, but not at an angle to get them to buy. Stay away from the usual offers and offer something that requires a little more thought. It’s about surprising them with a gift, not about increase in holiday sales.
• Send on Valentine’s Day: Again, this is not exactly intended as a Marketing campaign for Valentine’s Day. Send out your gift guides and early bird specials at the beginning of the month. Send your card on the right day.

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• Include something special: As I mentioned, this should be thoughtful and more personalized – so, not typical sales promotion. Maybe a discount on a regular item they order, a gift card, a free gift, or even a handwritten note. Offer a coupon for a free drink or ice cream cone at a local restaurant. It can also mean a free resource overview or guide, or a scrapbook or timeline visualization of your relationship with them. If you’re on a budget, offer only what you can afford loyal customers.
• Be inclusive: Stay away from talking about celebrating with a loved one (there are many singles, widows and lonely individuals out there) and address your relationship with them. Get more diversity and inclusion vacation tips here.
• Use conversational tone: Stay away from formal conversations. The less awkward you try to make yourself by avoiding the L word or keeping it professional, the more awkward you’ll be. The goal is not to be authoritative, but to connect.

Dear Jane:
On behalf of [company] we want to express our gratitude to you, our valued customer this Valentine’s Day. We appreciate the trust you have placed in our business and send you warm wishes on this sentimental day.

Now, that’s really awkward. Let’s take another look at a reworked, more casual version of this Valentine’s Day message:

Hey Jane,

What better day than today to tell you how much we appreciate you? The fact that you trust us with your financial health makes us feel pretty darn special. So today we love back. Here’s a coupon for free ice cream at Cone Co. Happy Valentine’s Day!

See the difference? It doesn’t have to be cheesy. Just a real one.

❤ We’ve got more marketing ideas and tips you’ll love all year long in our free Marketing calendar for 2025!

Valentine’s Day email templates and marketing ideas for your clients

Here are some ideas, examples and methods for sending Valentine’s Day cards to your customer.

Send it by email [shocking, I know]

Use this Birchbox Customer Appreciation Day email (held on the third Thursday at January, April, Julyand October) as an inspiration.

Today we celebrate YOU.
It’s Valentine’s Day! Here’s something to say thanks (for being the best.)
Every order ships free

Let’s have fun.

Image source

– Accepts love? Check.
-Using conversational copy? Check.
– Short and sweet? Check.

Put it in a social media post

A social media post is a little less personalized than an email, but you can still be thoughtful with it, making it a good option if you’re pressed for time. You can be creative with it (how to use Canva here!).

Thank you for being such great customers. We warmly welcome you!
We wouldn’t be where we are without you. Happy Valentine’s Day!

No offer or freebie is expected in this kind of announcement, especially since it will reach such a wide audience. Additionally, don’t ask recipients to open the email and read it. They can only stumble in their regular activities. Here you can take more advantage of the community approach, making your customers and followers to feel part of a larger family.

More February and Valentine’s Day social media ideas can be found here.

Send a direct message

Or go the DM route, which provides email personalization and social media convenience. Just about everyone social media platform has direct messaging functionality, a note like this might work:

Hey Mark!

I know we communicate a lot via comments, likes and shares, but I thought I’d reach out via DM today to tell you how much your enthusiasm means to me. We greatly appreciate your engagement with my content, attending events and patronizing my company. I just emailed you a gift card to Milk Street Cafe. Treat yourself to a delicious lunch today!

Best,

Mia

Write a personal e-mail

Of course, the above method works well in an individual email as well. Remember, this is NOT a generic email where you just exchange names. Each message should be unique to the customer.

Hi Theresa!

I promise I’m not for Valentine’s Day, so I’ll do my best to avoid any cheesiness. I just wanted to let you know that every course you take has a little extra pep in your step – you just have a certain spark that inspires others around you. It does not go unnoticed! And I really appreciate that. I’ve added three free courses to your card that you can use at any time or use to bring a friend. Happy Valentine’s Day!

Adam

Send handwritten postcards

This is the ultimate personalized gesture. Great for your most loyal customers or all of them if you have a small clientele.

Hi,

Just sending a message to let you know we <3 you. Thank you so much for being a client of Stride! You = great 🙂
If you ever need anything, give us a call.

Much love, Stride Crew

PS You can share Stride love with 2 months for free with the code stridefriends

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Incorporate Valentine’s Day messages into your ad copy

Try to dress up yours search ads or social media ads that use a Valentine message—which can help keep your ads fresh, relevant, and click-worthy this season.

Example title: We love our clients

Example description: We’ve lowered our prices for Valentine’s Day to thank you for working with us

Friendly Valentine’s Day Messages for Clients

Here are a few more Valentine messages and templates that you can mix and match to create your client card.

• What better day to express our gratitude than Valentine’s Day?
• we love [what your business does]but we love it even more when we do it for great clients like you.
• There’s no better day to say it. We warmly welcome you! And there is no better way to say it. Free coupon!
• Thanks for being a fan [business name] and the reason why we love our job.
• We love what we do for you ❤
• You mean a lot to us. To thank you, we’ve decided to give you a little break on your next visit.
• Regardless of whether today was hard or happy, sad or sad, one thing is true: we are so glad to have you. Happy Valentine’s Day.
• Every day we feel so lucky to have clients like you. Now it’s your turn to feel happiness [offer].
• Our business would not exist without you. So thank you for choosing us! Here’s $5 to Starbucks in our account. Happy Valentine’s Day!
• We ❤ our customers!
• We celebrate our love for working with you!

Find extra inspiration with these Valentine’s Day Instagram Captions.

Conversational messages to customers for Valentine’s Day

• Want to know something cool? We do what we love (marketing) so you can do what you love (running your business). We are a good team.
• From everyone [business category]out there, you chose us. It makes us feel pretty darn special.
• Nothing says love like free shipping, right?
• We know there are a lot of choices when it comes to this [product/service]and the fact that you chose us makes you loved. So here’s some love from us.
• 💐You didn’t think we’d let Valentine’s Day pass without sending you some love, did you?
• Happy Valentine’s Day! Did you know we were [pals/partners/friends] in X years? Here are four things for four great years.
  1. This coupon for X% off
  2. This free financial planning guide.
  3. A small snapshot of your progress so far this year.
  4. This meme.
• [Simple compliment]. That’s all.

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Playful messages to clients for Valentine’s Day

• It’s Valentine’s Day! Here’s something to say thanks (for being awesome). [Let’s Party]
• We break prices, not hearts.
• We love what we do for you. So technically, we love you.
• If you were a triangle, you would be acute. Happy Valentine’s Day! Our love for you grows exponentially every day.
• We couldn’t let Valentine’s Day pass without showering you with cheeky puns!
• 🌹 Will you accept this rose (and this coupon)?
• Our clients + our work = a match made in heaven!
• Roses are red, violets are blue, we have special offers just for you 🤑

• You can’t buy love, but you can [your normally expensive product] for [$1] and therefore happiness.
• Although we can’t quite use our gratitude in the discount, we hope so [offer] it will give you some sense of what it feels like.
• [Simple compliment]. That’s all.
• Hey, you look good!
• Thank you for your patience…we know that consistently low prices can make it difficult to make decisions.
• What would we do without you?
• You are the lifeblood of our business. You make his heart beat!
• Move over to the nerdy word game. If we were a search engine, we would rank you first.

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💡 Find more Valentine’s Day words and phrases relevant to your business using our Free Keyword Tool.

Send your customers the right Valentine’s Day message this year

Do it! Valentine’s Day cards have an altruistic “just because” feel that is guaranteed to strengthen your bonds and relationships. A little goes a long way, and with these examples and templates for Valentine’s Day messages, it’s easier than ever. Just remember, the idea is to create a nice gesture, so consider it a little different from your typical one Marketing in February campaigns.

Want more holiday email templates, ideas, tips and more?