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Marketing technology platform Insider raised $500 million in Series E funding, with General Atlantic leading the round.
This latest milestone brings the company’s total funding to more than $772 million.
Getting to this point has been a remarkable journey. Insider achieved unicorn status in 2022 after raising $121 million in funding. A year later, another $105 million raised its valuation to $2 billion.
The Insider platform helps brands create personalized customer experiences across digital channels. It provides marketers with the tools to connect customer data, predict behavior with AI, and tailor interactions to individual preferences.
Hande Çilingir, the company’s co-founder and CEO, described the funding as the largest ever received by a marketing technology company in Europe. About the mission of the company.
She said: “When we started Insider, we set out to prove to the world that successful software companies can be founded all over the world outside of Silicon Valley. We got our angel and seed investors to leave over 1,700x multipliers and return added value to the local ecosystem.”
She also emphasized that this achievement is particularly significant for women in technology and the Turkish business scene.
Meanwhile, Insider co-founder and CRO, Serhat Soyuerel, noted the symbolic timing of the announcement, which coincided with the 101st anniversary of the Republic of Turkey.
He said, “Our biggest dream is for many tech entrepreneurs and Insiders to emerge from these countries and for our country to become a business hub. Insider is the first software unicorn in Turkey. Now our goal is to be one of the first software companies in Europe to generate annual sales of $1 billion.”
The new investment is intended to accelerate Insider’s plans, with a major focus on implementing an ambitious AI roadmap. Insider has already built generative AI into its platform, enabling marketing and customer experience teams to automate repetitive tasks and focus on strategic efforts.
Çilingir added: “We are on the verge of a period when artificial intelligence will radically change marketing technology, and we will lead this transformation. We believe these two differentiating factors will make Insider the number one choice for marketing and customer experience teams.”
Insider, which operates in 28 countries, plans to use the funding to expand its global presence, invest heavily in research and development and explore mergers and acquisitions.
The company’s vision for the future is ambitious, but based on a clear mission: to promote marketing solutions while strengthening a new generation of executives.
(Photo by Unsplash)
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