LinkedIn Shares Guide on Marketing to Japanese Audiences

Want to reach a new audience in Japan?

Okay, so that’s a pretty specific niche for brands. But if you’re considering your options among Japanese consumers, then this is for you.

LinkedIn has announced a new guide on how to market your business in Japanincluding notes on how to communicate effectively, what Japanese audiences are looking for in brand reach, key dates to consider, ad formats and more.

You can download LinkedIn’s full 24-page “Japan Localization Guide”. herebut in this post we will look at some of the key notes.

First, the guide looks at the differences in communicating with Japanese audiences and what international brands should keep in mind.

There are also key tips, such as:

“A LinkedIn member based in Japan is 48% less likely to complete the Lead Gen Form than the global average. Compared to other international markets, attracting potential customers in Japan can seem much more difficult.”

An interesting note.

There are also examples of campaign approaches for the Japanese market:

As well as a local calendar of events to plan:

LinkedIn has also included a number of case studies and examples of ads that work best with Japanese consumers, as well as notes on how LinkedIn’s ad offering aligns with those.

It’s a specific guide that won’t provide broader advice for all brands, but for those looking to reach Japanese customers, here are some key considerations that could influence your approach.

And with 4.6 million LinkedIn members in the region, the platform offers potential market reach, which could be another factor to keep in mind.

An interesting read in any case. You can check out LinkedIn’s “Japan Localization Guide” here