Why loyalty is becoming web3 gaming’s next essential layer

Followed by a guest post and the opinion of Neil Mullins, CEO of Mojito

Web3 Gaming It grows rapidly, but loyalty systems did not hold the pace. Last year, Blockchain played just growth: it grew.

According to the Dappradar Games 2024 report, the universe hit 7.4 million active wallets a day and added over 1600 new games. The overall game activity has almost increased as new users, ecosystems and experiments compared to the end of 2023.

But growth is only half the story. Grind’s retention and community involvement remain. Many games are stuck with loyalty systems that feel bolted or completely missing. Since playing becomes more across the plan, social and communities, the loyalty must catch up.

New wave Web3-Potitive loyalty programs indicate that there is finally a change.

What traditional loyalty goes wrong

In gaming ecosystems today loyalty is a little more than just a ranking, a daily bonus or a half -baked point system. These tools are increasingly feeling out of step as players actually engage.

According to a report on the MISTPLAY mobile games, 2024 spender mobile games with 79% of mobile spectators actively engage in loyalty programs, and 51% claim to spend more games if loyalty rewards offer more value.

Procedure, not advantage, is a real motivation. Players want loyalty systems that recognize the time and effort they invest.

The same story also appears outside playing games. Research from Boston Consulting Group shows that participating loyalty programs control permanent wiring. When playing, players expect similar depth and flexibility, but many games still rely on static rewards or benefits of a locked platform.

The consumer research platform emphasized this gap:

• 69% of American players aged 18-24 say the game is important. Loyalty systems must exceed individual games or platforms.
• One third of the players find disturbing advertising and actively ignores them. The value -based loyalty model will overcome one on the basis of advertising.
• Recommendations of friends and families remain the best driver to try new games. Loyalty can intensify this effect through a community reward.

At the same time, the wider industry is forced to reconsider its engagement strategies. More than 12,000 gaming jobs were lost in 2024 because the studios faced rising costs and reduced users’ return.

As IGN reported, many teams now prefer sustainable maintenance of growth at all costs. Loyalty programs, battleships and alive service models appear as key tools for monetization and strengthening the existing communities of players.

Traditional tools, however, are not built for this new, community first world of games. Therefore, the growing number of projects and gaming companies Web3 is exploring new models.

Where the web3 loyalty appears

The new generation of games and platforms turns to loyalty programs on the chain as a way to meet the expectations of modern players. The primary features of these systems include composible rewards, ownership of the wallet and increased community involvement.

For example, take a new Decentraland market system. It offers players only for appearing and exploring, participating in events, checking new places and more.

These credits can be traded for Avatar upgrades such as wearable and emotions. It is a simple way to turn everyday participation into a loyalty loop that keeps the player in return.

MasterCard’s exchange is another sign of where things are going. It allows players to transfer loyalty points from banks, retailers and airlines to the currency in the game across top titles and provides evidence that even older brands know that loyalty is becoming a battlefield for playing.

Infrastructure also develops. Mojito loyalty allows brands and projects to integrate loyalty functions in the chain (tasks, rewards and community procedures) directly into game and digital experiences.

Meanwhile, games such as forgotten Runnivers use play-to-earn mechanics and developing loyalty programs to build more permanent economies of players. Their approach indicates what is possible when loyalty is considered a marketing supplement, but as a main part of the player’s experience.

In these examples, the formula is clear: when loyalty is participating, transparent and portable, it becomes a driving force of engagement rather than a memory.

Loyalty will be the next layer of gaming

The curves themselves will not build a sustainable game community. As John Wright, Vice President Mobile Publishing in Kwalee, said, “It is not about dealing with the 7th, 14th and 28 retention curves. The company must build a new type of loyalty system that will bring the player back for a year.”

Loyalty to the chain allows this shift. It allows developers to reward an entire player’s experience than what is happening inside the game – closing everything that players contribute, such as participating in events, creating content, community building and more.

Loyalty transforms scattered actions for tangible progress that players can see and feel. And as playing moves towards open economies and intermediate identities, it’s not just nice to have; It becomes a new, basic layer of the game magazine.

Stated in this article