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Qualitative data analysis for research and insights: The market landscape
Per Insight platforms
- AI
- AI Interviews
- AI moderation
- Generative AI
- Text analytics
- Video analytics
- Video research
- Knowledge management
- Research repository
- Quality mobile
- Qualitative research
- Qualitative data analysis
- Qual-Quant hybrid
- Online communities
Qualitative data analysis used to be a laborious process. Technology has come to the rescue and research tools and solutions have proliferated to automatically analyze text, audio or video to identify patterns, themes or insights.
We have collected 50+ tools organized into 6 categories:
- Independent QDA solutions
- QDA solutions powered by GenAI
- Video focused solutions
- Solutions focused on mobile devices
- Community focused solutions
- User research repositories
Jump to graphic: Qualitative data analysis tools for market landscape research and insight.
There are some important warnings keep in mind:
This list contains solutions that deal with qualitative analysis in the form of long interviews or focus group transcripts; results from online communities; user tests / interviews; and other types of video feedback. Does not include solutions for open text analysis from survey responses / CX feedback etc.; nor does it include ‘qual at scale’ AI moderation or chatbot solutions.
No order is implied, and this is a snapshot in time. We will try to update the landscape as changes occur. The categories on this landscape are also not mutually exclusive. Several solutions could be listed in more than one place; for simplicity, each solution is included only once.
We also acknowledge that we may have misclassified or missed some tools altogether. We are open to kindly submitted feedback and update requests.
Stay tuned
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Qualitative data analysis tools for research and insights: The market landscape
If you want to learn more about qualitative research or are looking for more AI-enhanced qualitative platforms, check out these articles:
What is qualitative research?
Qualitative Research Briefing: Learn how to use conversation and observation to understand people’s needs, attitudes, and behaviors.
5 Types of AI-Enhanced Qualitative Research Platforms
Explore AI-enhanced platforms for qualitative data analysis, video research, UX research, and tools using synthetic data and chatbots.
Authors
Mike Stevens
Mike Stevens is the founder of Insight Platforms. He is a consultant, advisor and thought leader at the intersection of technology and research.
Norbert Sari
Norbert (he/she) is an experienced storyteller, strategist and brand designer at Insights Space who leads the brand and marketing shop Rodeo13.