Keyword Cannibalization: What it is and How to Fix it

Use canon tags

Canonical markings are an effective way to solve the cannibalization of keywords without removing duplicated pages. They say to the search engine that the page should be indexed and ranked as the primary page, and the other related pages are affordable to visitors.

Example:
Imagine having an E -trade website and you have more pages that target the key word “Best Running Shoes”, such as:

• Page A: Category page called “Best Sneakers for Men and Women”
• Page B: Page to compare products called “Best Sneakers: Benefits and Disadvantages of popular brands”

These pages compete for the same key word, causing the cannibalization of keywords. After reviewing both of you, you decide Page a (Category page) is the most comprehensive and most appropriate. However, you still want visitors to approach Page B. for their product comparison information.

In this case you can use canonical labels to solve the problem:

Add the canonical mark Page B. Http header indicates Page a::

This is the speakers of the search engine that Page a is a preferred page for indexing and ranking.

Meanwhile:

• Ranking signals from Page B. are consolidated in Page aenhancing your authority.
• Page a It becomes the main ranking of pages for the “best sneakers”.
• Page B. It remains available to visitors, but no longer competes in search results.

For more context, see this guide on Best Practice for Canon URL -Ove.

3. Aim different searches for duplicate pages

If you do not want to use canon tags, you can solve the cannibalization of keywords by renewing each page to target a different intention of searching.

Here are the main types of searches to consider: