Create High-Impact Content Using Backward Design — Whiteboard Friday

So, now you are like, “Okay but turkey, how do I measure it all?” It’s not that hard. What I really found is something I call four r measures, which is a measurement of vision in marketing content.

Toliko je učinkovitiji jer procjenjujete utjecaj u četiri različite faze, što će vam omogućiti da ispravite tečaj i prije nego što dođete do kraja, prije nego što ste poput: “Oh, dobro, proveo sam šest mjeseci na ovome . Ne, ne, ne, You initially want to correct.

The first step, you want to look at the reach. Who did I arrive? How many people have I arrived? And not only in terms of real numbers, but look at the types of people who tend to enter. Who fills the leading shapes? Is that the right type of audience? Are the real job titles? Are people on your target list? So you will know if you will reach the right people or you may want to adapt your distribution strategy.

Next really is the reaction. What is the feeling? Do they like them? Do they include that? Do they share it with people? Do they comment on? What do you feel about your content you have out there? If you reach a lot of people, but it’s a cricket, then you’ll know that your content may not really be on something, so you want to tweak it a little. So, you can quickly correct again.

Then you want to look at the answer. What is the change of behavior you are trying to drive? Do more test drives book? Do the inquiries place in the site? Do you see increased decline in your car salons?

And then at the end, the results. Did we drive the right people? Did we see that the volume of the car is increasing? So, in this way, if you are aiming backwards, if you first set up a measurement, you will have much more likely to hit high -value goals with your marketing content.

Thank you and be ongoing for the next episode.