New AdTech Report Shows the Impact of AI on Creative Ad Production

Instreamerswhose advanced video, CTV and audio ad optimization solutions enable brands to better reach consumers, today announced the availability 2025 Survey Report: AI in Creative Production. The complete report is freely available at https://instreamatic.com/ai-in-creative-production-white-paper/

Produced in partnership with the Alliance of Independent Agencies and marketing innovation consultancy King Street Ventures, the 2025 report included a survey of advertising experts from leading agencies and brands. The report explores the impact of AI on creative production and figures out the transformative shift in advertising capabilities and effectiveness that is being driven by today’s AI ecosystem.

Brands (and the agencies that support them) that still rely on traditional ad creation processes face increasing obstacles. As consumer expectations for engagement grow and the advertising landscape expands, brands are under accelerating pressure to deliver ad content that is more personalized, more timely and more consistent across platforms. Traditional advertising strategies cannot keep up with these demands. When asked about the biggest challenges we face in non-AI creative production processes, 38% of respondents in the survey report cited difficulty with ad iteration, 28% cited a lack of personalization at scale, and 21% cited time-consuming manual campaign creation.

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At the same time, the report paints a picture of how new AI capabilities have begun to address the most pressing needs of brands and advertisers in terms of campaign content creation. Among the main findings of the report:

—Accelerated campaign content timelines: When asked to name the areas of creative production where AI has been most effective, the majority cited content creation (41%). Brands and agencies are using artificial intelligence to automate and streamline the traditionally labor-intensive processes required to create ads – from image recognition to video editing to content management. For example, AI can now automatically generate unlimited ad variations from a single creative, greatly reducing the time, cost and effort required to create ad campaigns. This allows creative teams to focus on more strategic and impactful tasks, while AI handles the routine grunt work, resulting in more efficient and high-quality creative.

— Personalization at scale: When asked if AI has improved their ability to customize ad campaigns at scale, 70% of respondents said yes. Artificial intelligence is enabling a game changer in personalization with the ability to quickly generate customized ad variations highly relevant to a consumer’s specific context – all based on consumers’ unique preferences and behaviors and even their current location and activities. This personalization translates directly into increased relevance and engagement.

— Analyzes using artificial intelligence enable real-time adaptation of advertisements: Artificial intelligence delivers deeper and more actionable insights that allow brands and agencies to fine-tune campaigns on the fly. By analyzing consumer behavior and tracking performance metrics in real-time, AI enables adaptive strategies that maximize impact and dynamically optimize budgets.

— Expanded creative possibilities: 82% of respondents believe that AI content generation has advanced to the point where this content is virtually indistinguishable from human work. However – far from worrying about AI replacing human creativity – creative teams are finding that AI is an ideal collaborative tool to improve ideas and iterate campaigns. By enabling processes like generative design and removing routine tasks from creatives’ plates, brand and agency creative teams are unlocking new approaches to conceptualizing campaigns and discovering new, effective ways to reach their audiences.

“The 2025 Survey Report: AI in Creative Production highlights the disruptive impacts of AI-driven ad campaign optimization – and in particular, how these industry changes have begun to drive greater return on campaign investment and drive innovation in human-led creative,” said Stas Tushinskiy, CEO, Instreamers. “AI gives brands and agencies the power to take their creative strategies to the next level and optimize each ad to speak directly and meaningfully to each consumer. I’m excited that despite fears of an AI takeover, the reality is that AI is proving to be a powerful force in making advertising campaigns more engaging on a human level, while also making the creative process more creative.”

Download and read the 2025 Survey Report, 2025 Survey Report: AI in Creative Production, here: https://instreamatic.com/ai-in-creative-production-white-paper/