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PunchLeader in interactive advertising solutions for live sports and entertainment, announced its integration with Google’s program advertising. This breakthrough increases the monetization of live broadcasts by enabling media companies, sports leagues and OTT platforms to make advertising -induced action -induced advertising during living content.
The EFVISOR platform specializes in administration of dynamic, contextual advertising during a natural break in a live event – for example between football games, before Failoff in hockey or after hit in baseball – to ensure that advertising increases rather than disrupting the viewer experience. The use of AI to identify optimal moments for the placement of ads and program advertising technology of Google to facilitate real -time offering can now tailor -made effects with unrivaled accuracy and scale.
“By combining the scope and accuracy of program advertising with unique real -time opportunities, delivering ads induced by events and power of AI to optimize targeting and timing, unlock the unprecedented potential of monetization for live sports and entertainment.”
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“Our integration with Google program skills is transformative,” he said John GanschowCEO of Eftuclayer. “By combining the scope and accuracy of program advertising with unique real -time opportunities, delivering ads induced by events and power of AI to optimize targeting and timing, unlock the unprecedented potential of monetization for live sports and entertainment.”
Revolution of advertising for living content
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The innovative Streaveleer platform identifies natural breaks in live action and uses the proprietary events of the trigger to improve the Insights AI for trouble -free delivery of context ads. With Google’s program skills, they now help in powering advertising, advertisers can:
This integration not only increases the efficiency of advertising, but also allows content providers to generate incremental income without threatening live viewing.
Scale out of sport: Visions for the future
While it originally focused on live sports, the EFVIMPEYER platform is designed to scalance in various live content formats, including prices, live concerts and reality of television events. This integration represents a critical step in transforming the economic model for live broadcasting.