Meltwater Announces New Integration with Snapchat for Social Listening

MeltwaterGlobal leader in media, social and consumer intelligence information, announces new integration with Snap Inc., which became the first social listening platform providing brands and agencies specific to Snapchat, which informs about its advertising and content strategy on the platform.

Because brands are increasingly recognizing the importance of snapchat that is home to the community of 443 million daily active users¹In their marketing efforts, the new Meltwater partnership allows customers to provide tools to optimize their presence on the platform.

Through integration, Meltwater customers can discover and analyze the content of Snapchat’s public profiles, including stories, stories and videos focused on reflectors, through the API Snapchaat for the API profile. Meltwater users can view Snapchat metrics at the level of posts and profile, such as views and involvement, and get information about topics, sentiment and more.

Meltwater listening analysts focuses on marketing teams that want to strengthen their presence Snapchat and lead better results of the campaign. By analyzing trends and best -performance stories, brands and agencies can gain deeper audience knowledge and improve the performance of content on Snapchat.

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The key advantages of new integration include:

• Comprehensive campaign analysis: Measure and analyze the resulting connection, range and sentiment of branded content and campaign on Snapchat and easily inform about the impact of campaigns.
• Picture Recognition: Measure the brand’s exposure and return on investment of sponsorship activities with AI generated brands on video and image content that can highlight brands, logos and more.
• Optimized content and performance strategy: Analyze the types of public content Snapchat, which perform best and integrate knowledge and learning to increase performance.
• Deeper knowledge of the audience: Analyze and learn the attitudes, interests and preferences of the audience and solve more engaging content that is in line with the needs, needs and interests of viewers.
• Trendspotting: Detect emerging topics and trends across the public profile profiles.
• Competitive Benchmarking: Compare and analyze the performance of competitors on Snapchat and identify opportunities to overcome competitors.

“Meltwater integration with Snapchat introduces a new milestone in social listening, allowing the brands to collect meaningful public knowledge from the Snapchaat platform to help them remain informed, competitive and involved in their audience,” said Ali Rana, global partnership, Snap Inc . “We are glad that we can welcome Meltwater as an official API partner and look forward to how this integration helps brands and agencies to achieve effective campaign results across the album.”

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“We are excited that we can work with Snapchat and become an official partner of Snapchat,” said Chris Hackney, Chief Product Director of Meltwater. “With the increased meaning of video content across social media, our customers long for greater knowledge of how they can create standout campaigns and build a stronger and more meaningful connection with their audience. It is fantastic to see how Snapchat leaned into the power of social listening and allowed the brands to better understand how they work on this important platform. ”

With this integration, Meltwater is well placed in support of brands in navigation in the competing landscape of the marketing of social media and ensures that they have the knowledge needed to address the audience on the Snapchat for the coming years.