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Since the target is encouraging their users to try their generative tools to create an AI image at every turn, it is also trying to integrate more transparency into the use of AI pictures, to help users determine what is real and what is not.
Well, somehow.
There is a target today Exposed to the latest improvement of the disclosure of AI use in ads who used the meta internal ai tools in their creation.
The target began to introduce these stickers last yearand continues to improve and update the formulations of these tags to improve transparency.
Per Target::
“Our labels are designed to help people understand when images and videos have been created or significantly decorated with our internal generative AI tools. When a picture or video is created or significantly arranged with our generative AI creative features in our marketing tool advertisers, the sticker will appear in the three -point menu or “Sponsored”. “
As noted, the target works to improve these stickers over time, with an instant approach, applying only to ads that have been “significantly” decorated using their own aili tools.
“If the advertiser uses our internal generative AI creative features and these tools do not result in significant changes to the image or video and do not include a photorealist man, then we will not apply any AI labels. “
The meta does not define what qualifies in this regard as “significant”, but the procedure adds an additional level of transparency to the meta-submissive AI works.
Well, at least advertisements. The meta rules here are not applied in the same way for regular posts, which have become a source of confusion for many Facebook users.
As you can see, such posts generate a large application in the application, and many users are seemingly not aware or do not doubt the AI tools.
Although many of them were also not created through Meta’s AI generators, which come with Adapted watermark.
And the meta says that it also works on a solution for pictures created and in other AI applications:
“Providing a transparency over our domestic generative a tool is the first step on our Ads generative AI by transparent journey. This year we also plan to share more information about our approach to marking an advertising of ads made or decorated with non-metallic AI tools. We will continue to develop our approach to labeling content that is generated in partnership with experts, advertisers, policies and industrial partners as expectations of people and changing technology. “
This could be a big step in dispensing disinformation and providing transparency with such pictures.
Of course, the target is specifically talked about here about paid promotions, and it is not clear that the same qualifiers will be applied to regular posts. But we hope that the target will explore solutions that will ensure greater transparency in all types of fasting, where possible.
Generative Alas create a lot of confusion, although not necessarily in the ways many expected. The great concern, which went to last year’s election cycle, was that AI Deepfakes would be armed with a political party to pardon the opinions of voters.
And that happened but not to the extent that many expectedWith most of the wrong presentations, there is a garbage, similar images such as the above example on FB, and users hunted engagement, with a view, potentially, for sale of their Facebook page at a later stage.
This is less harmful, but it is still a misconception, and it still degrades wider Facebook experience.
However, at the same time, the target continues to double on its AI tools to create, with such instructions in your main feed.
Why would anyone want to create such pictures, I don’t know, but it seems that the target is determined to use more people to use their meta ai chatbot because it wants to do it The most commonly used AI chatbot tools in the world.
Still, at the same time, he tries to provide more explanators about the legitimacy of the paintings, because the unmarked AI images are misleading.
And really, the target could probably reduce the impact of such not amplifying these instructions for feeding, but the need to be the best seemingly surpasses concern in this regard.
Which is one of the most plentiful aspects of AI pressure, that people have complained for years on the influence of bots in social applications and how they negatively affect human experience. Still, now the target wants Add more and more botsand more false content in mix.
It seems confusing and more exhibitions of what can be done, unlike what is worth. But as long as AI is a technical trend of the moment, that will, I suppose, will remain meta’s focus.