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Phreesia will work with NAI to shape the national privacy conversation and promote choice and transparency for consumers
ALL-REMOTE COMPANY/WILMINGTON, Delaware – As part of the company’s ongoing commitment to protecting consumer privacy, Phreesia is pleased to announce that it has joined the Network Advertising Initiative (NAI), a non-profit organization and leading self-regulatory association. dedicated to the responsible collection and use of data for digital advertising. As a member, Phreesia will work with NAI to promote consumer-focused healthcare privacy practices and take a leadership role in shaping the national conversation on privacy.
“We are thrilled to join NAI, an organization that shares our commitment to the responsible use of data,” said Melissa Mitchell, Phreesia’s Chief Privacy Officer. “At Phreesia, we built our personalized health content platform around privacy and consent—we focused on informed consent years before others followed suit—and we maintain strict privacy standards across our portfolio, including newer additions like MediFind. We look forward to working with NAI to advance a future where everyone is in charge of their own health information.”
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As part of its membership, Phreesia will work with NAI to promote national policies and guidelines that enable the beneficial use of health care data while preserving consumer privacy.
“We are thrilled to welcome Phreesia to NAI,” said Leigh Freund, the organization’s president and CEO. “Companies handling patient data must navigate a complex legal and regulatory environment, including new and evolving state privacy requirements, and Phreesia’s membership is a testament to its commitment to managing such data responsibly and protecting privacy.
Providing high-quality, relevant health information at key decision points during a person’s unique care journey can positively impact their health outcomes. Phreesia’s research shows that consumers welcome personalized health content because it connects them with the information most relevant to their individual needs. In a Phreesia survey of more than 9,200 people, more than 4 in 5 said they appreciated receiving new and relevant information about drugs or therapies related to them or their medical condition(s).
“At Phreesia, we’ve seen that access to personalized information at key moments in consumers’ health journeys can boost their health engagement, improve their interactions with healthcare providers, and even save lives by increasing vaccination rates and promoting preventive screenings. and driving earlier diagnosis,” said Phreesia Vice President of Life Sciences, David Linetsky. “NAI has been promoting models that prioritize choice and transparency for more than two decades. We are proud to be a member and uphold these high standards by prioritizing privacy and consent in our products and services.”
About Freesia
Phreesia is a trusted leader in patient activation, providing providers, life sciences companies and other organizations with the tools to help patients take a more active role in their care. Founded in 2005, Phreesia has enabled approximately 150 million patient visits in 2023 – more than 1 in 10 visits in the US – a scale we believe allows us to make a meaningful impact. Phreesia offers patient-driven digital solutions for adoption, outreach, education and more, improving the patient experience, increasing efficiency and improving healthcare outcomes. To learn more, please visit phreesia.com.
About NAI
Founded in 2000, NAI is a nonprofit organization and the leading self-regulatory association dedicated to the responsible collection and use of data for digital advertising, with nearly 100 ad technology members. NAI works closely with its members, leading advertisers and publishers, and other key stakeholders to promote policies and voluntary practices for responsible, data-driven advertising across digital media. We support strong industry self-regulation and co-regulation, where industry efforts can play a complementary role in maximizing regulatory compliance and reducing enforcement burdens. To learn more, please visit thenai.org.
