Briefly
- Spain accepts AI in the film, making his first completely Ai-rated feature, The Great Reset, at the Berlin Film Festival 2025.
- The new legislation is aligned with the EU AI Law, and by writing down the clear indication of the content generated by AI and impose fines for abuse.
- Spanish developed tools like VELIKIICA are already used in Hollywood, which signals the wider adoption of AI Tech in the country.
Spain begins to integrate artificial intelligence into its film and television industry, trying to position itself as a pioneer and in the creation and regulation of AI content.
The shift includes notable projects like “Great reset“A-Generated feature film presented at the Berlin International Film Festival 2025.
SCI-Fi thriller, directed by Daniel H. Torrada, uses AI for image synthesis, animation and post-production, eliminating the need for actor screen or physical location.
They produced the virtual world, Canary film Factory and EPC Media, the movie follows AI from the head of Hacker Renegade, who plans to destroy humanity, with a promagucer of the race to prevent global collapse.
Despite its technological innovations, human involvement remains crucial, with a scenario, an artistic guidance and a narrative controlled by the creative team that led Torrado. Real actors served as references to interpretation and to pass in key scenes.
“AI has allowed us to simulate complex decisions early and experiment without budget risk that often paralyzes many independent creatures,” Torrado said and Hollywood journalist. “Human supervision was constant. Every artistic, narrative and emotional decision went through my hands. AI was a powerful tool, not a replacement for the Creator.”
Spain pushes into the content that generates AI comes in the midst of turbulent global discussions on the role of AI in film creation and all art in general.
Controversy focuses on concern about authenticity, transparency and ethical use, and the audience and creators are concerned about the fact that the content generated by AI have made a mistake for human work.
Recent examples illustrate these tensions.
The movie “Brutalist” faced with significant return reactions After his editor discovered that AI was used to improve the Hungarian accents of lead actors Adrien Brody and Felicity Jones.
Director Brady Corbet defended the use, stating that it was a careful, manual process, but controversy emphasized the sensitivity about the role of AI in performances.
Even huge studies from Lukasfilm to Marvel Studios They were in Bullseye, from small things like using AI to create posters for more influential decisions such as including AI in the final creation.
Spanish Incentive for Industry Adapted AI
In March 2025, Spain approved Draft AI regulation law, alignment with AI AI AI AI EU AI.
This law focuses on the ethical, including and useful use, including strict requirements for labeling for content that generates AI and significant fines for non -compliance.
The misleading characteristic of AI content could result in penalties of up to 35 million euros ($ 39.3 million), with the aim of securing transparency and prevent abuse such as Deepfakes.
But Hollywood has already started installing Spanish AI technology in the main production.
The case is the movie “HERE”, directed by Robert Zemeckis and plays Tom Hanks and Robin Wright, who used a tools to improve visual effects.
VFX supervisor Kevin Baillie recently revealed that the team used the AI drive that he called Velikofic for numerous scenes in the movie.
“Velikofic was used to improve 20+ scenes here,” Baillie said in an interview shared by Javier Lopez, co -founder of Veliragica.
Baillie explained that the tool transformed his work course: “Instead of spending 20% of time, focusing on creative aspects of shooting and 80% on details, Magnific helped us to spend 20% on details and 80% for creativity!
The film also used the technology to move the face for a de-storage, with a 53-minute face replacement to bring back Tom Hanks, Robin Wright and other actors to their younger years.
The team used the SWAPA in real time while filming, allowing the actors and crew to see the desire versions on the set immediately.
In addition to the generative increase and filtering, there are already a lot of interesting ideas in the Spanish industry.
Conversations DecipherFreepik CEO Joaquin Cuenca explained that outside the simple (and uncontrolled) AI generations work on true workflows and apartments to edit videos on AI.
“We’re working on video editors,” he said Decipher. “You can generate small clips today, but we work on something that allows users to compile them on the spot, add sound and make all the composition to finish with a completely functional long clip.”
The Spanish television sector shows signs of research, although less documented than the film.
From the use of generative AI In the text and charts to Using a tool ail In order to improve cataloging of their historic archives, TV cells are not foreigners that adjust their work flow to install AI.
And there were some performance experiments with purely generative videos among the enthusiasts – at least at a short level, not -proofessional levels.
One example is an experimental show “Newscast “ Set in 2088, created by the Human XR lab at Atlántitic University.
The short video is part of the experience in the virtual reality on Museo éder in Las Palmas de Gran Canaria.
Although not conceived as commercial content, it reflects the growing appetite of Spain for innovation in search of a more creative future.
“Artificial intelligence does not replace artistic vision or human creativity,” Torrado said earlier this year. “[It] It allows filmmakers to focus on what is really important: talking stories that move and connect with the audience. “
Edited Sebastian Sinclair and Andrew Hayward
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