Google Reveals Top Searches Of 2024

Google released its annual report “The Year in Search”, highlighting the most popular trending searchesnews, people, entertainment and more that caught the world’s attention in 2024.

Based on Google search data, the report offers insight into the themes, events and figures that defined the year.

Here’s an overview of the most popular searches worldwide and an overview of US-specific trends.

The most popular searches globally in 2024

Overall searches

Globally, major sporting events dominate trending searches.

The Copa América soccer tournament topped the list, followed by the UEFA European Championship and the ICC Men’s T20 Cricket World Cup.

1. American Cup.
2. UEFA European Championship.
3. ICC Men’s T20 World Cup.
4. India vs England.
5. Liam Payne.

News

In the news category, the US presidential election was the most searched topic in the world, surpassing interest in Olympic game, which was the third.

The extreme heat and Hurricane Milton also drove significant search interest, ranking as the second and fourth biggest global news stories.

1. Elections in the USA.
2. Excessive heat.
3. Olympics.
4. Hurricane Milton.

Fun

In the field of entertainment, veteran comedian and actor Katt Williams topped the global list of most searched actors. Rising stars like Ella Purnell and Hina Khan also earned places in the top five.

Long-awaited sequels dominated movie searches, with “Inside Out 2,” “Deadpool & Wolverine” and “Dune: Part Two” taking the top three spots.

Best actors:

1. Katt Williams.
2. Pawan Kalyan.
3. Adam Brody.
4. Ella Purnell.
5. Hina Khan.

Best movies:

1. Inside out 2.
2. Deadpool & Wolverine.
3. Saltburn.
4. Beetlejuice Beetlejuice.
5. Dina: The second part.

The most popular searches in the US in 2024

Overall searches

1. Elections.
2. Donald Trump.
3. Connections.
4. New York Yankees.
5. Kamala Harris.

People

1. Donald Trump.
2. Kamala Harris.
3. JD Vance.
4. Joe Biden.
5. Catherine, Princess of Wales.

Fun

Actors:

1. Katt Williams.
2. Jakov Elord.
3. Glen Powell.
4. Jeremy Allen White.
5. Shane Gillis.

Musicians

1. Usher.
2. Diddy.
3. Kendrick Lamar.
4. Drake.
5. Justin Timberlake.

Sports

Boxer Mike Tyson, the second most sought-after athlete in the world after Algerian karate champion Imana Khelif, won sports fans around the world.

Sixteen-year-old soccer phenom Lamine Yamal also made the top five, reflecting the growing buzz about the young star.

American franchises dominated sports teams, with the New York Yankees, Los Angeles Dodgers and Boston Celtics in the top five for global searches.

However, the interest in football was evident, and Inter Miami CF and Germany’s Bayer Leverkusen were also on the list.

Athletes:

1. Mike Tyson.
2. Iman Khalif.
3. Simone Biles.
4. Scottie Scheffler.
5. Jake Paul.

Teams:

1. New York Yankees.
2. Los Angeles Dodgers.
3. New York Mets.
4. Boston Celtics.
5. Minnesota Timberwolves.

Digital culture and games

In games, multiplayer life simulation Connections was the most searched game globally, followed by open-world creature-trapping adventure Palworld.

Trends indicate players’ desire for connection and imaginative escape from reality.

Games:

1. Connections.
2. Highlights.
3. Infinite skill.
4. Padworld.
5. Escape.

Lifestyle trends

Aesthetics:

1. The aesthetics of a mafia woman.
2. Aesthetics by Nancy Meyers.
3. Aesthetics of the pillow face.
4. Brother esthetician.
5. Aesthetic decor.

Food and recipes

Recipes for Olympic-themed chocolate muffins topped global food-related searches, while the traditional Chinese treat tanghulu came in second. Chocolate bar Dubai rounded out the top five, showcasing an international palate.

1. Olympic Chocolate Muffins.
2. Tanghul.
3. Tina’s mac and cheese.
4. Mom Kelce’s cookie.
5. Thick bean salad.

Popular locations (Google Maps)

When it came out, Google Maps searches showed Central Park in New York as the most searched park in the world, while the British Museum topped the museum list.

When it comes to sports field searches, Madison Square Garden leads the pack.

The most popular hiking areas in the USA:

1. Dater Mountain Nature Park, Sloatsburg, NY.
2. Columbia River Gorge National Scenic Area, OR.
3. Garden of the Gods, Colorado Springs, CO.
4. Looking Glass Falls, Asheville, NC.
5. Diamond Head Crater Trail, Honolulu, HI.

Music trends

Google’s “Hum to Search” feature, which identifies songs based on audio clips, found that people around the world were eager to find interesting songs like Benson Boone’s “Beautiful Things” and Lady Gaga’s “Die With A Smile.”

The “Wellerman” sea shack has also experienced a global renaissance.

The most sung songs:

1. Beautiful Things – Benson Boone.
2. Axel F – Crazy Frog
3. Wellerman – Santiano.
4. Past Lives – Slushii.
5. Too cute – Hozier.

Snapshot 2024 through search

Google’s Year in Search 2024 reflects what connected people around the world over the past year.

Key highlights include the World Cup, travel, a renewed love of nature and virtual adventures. Common themes are sports, entertainment, connectivity and comfort.

We’ll be watching to see what people will be looking for in 2025 and beyond.

For a complete overview of this year’s search trends, visit Google’s Year in Search mini-page.

More resources:

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Featured Image: Daniel Power/Shutterstock