TikTok Shares Insights into its Value as a Shopping Tool

With TikTok on the edge be removed from the USThe timing of this report is particularly interesting.

TikTok released a new survey reportin collaboration with Ipsoswhich considers the app’s value as a tool for product discovery and purchase, and the increasing utility that US users are finding in in-app purchases.

The report, based on a survey of 3,876 US Internet users, looks at the evolving e-commerce elements of the platform and how they compare to other applications. And if TikTok does stay in the US, the findings could be particularly interesting for US marketers.

You can download the entire report herebut in this post we will look at some of the key notes.

First of all, the report looks at the value that TikTok offers as a product discovery mechanism, based on the popularity of creators and the insights they provide.

Indeed, TikTok’s broader ecosystem provides expanded product insights, helping guide user purchasing behavior.

As noted, the report also provides a sentiment comparison against other trading platforms and how TikTok’s approach allows for a more unique perspective.

According to the responses, TikTok also showcases trending products:

While broader interest in TikTok’s purchase options grows:

This is also evident in growing in-app spending behavior. It hasn’t yet become a major platform for online sales like the Chinese version of the app did, but usage of TikTok’s shopping capabilities is growing, and as more people become more comfortable buying products based on listings on TikTok, it has the potential to become a bigger commerce player.

Finally, the report provides an overview for retailers on how they can use TikTok to sell their products.

There are some valuable insights and takeaways here, which may encourage more retailers to rethink their approach to the app.

That is, of course, if they have the option, with TikTok removed from the US later this monthas a result of a forced sale by the US government.

TikTok could still be sold to a US company to meet the law’s requirements, though that seems unlikely, while the Chinese government has promised object to any sale of the applicationor its all-powerful algorithms, in response to US pressure.

The newly elected US President Donald Trump is now moving to extend TikTok’s timelinewith the goal of saving her, and it could also offer a lifeline to the app.

But at least for now, TikTok seems to be exiting the US, at least for now, which would make a lot of data redundant.

But things can change, and nothing is set in stone yet. And if TikTok is allowed to stay in America, these data insights are worth noting.

You can download the TikTok/Ipsos shopping report “Commerce Redefined”. here.