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A self-care toolkit for marketers - adtechsolutions

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A self-care toolkit for marketers


At the start of 2025, I’m thinking about my own journey with AI anxiety. For months I’ve been waking up at 5am, anxiously trying to keep up with all the latest AI news by reading newsletters and testing the latest marketing tools. Even so, I feel. like I’m lagging behind. My students, colleagues and friends have similar worries, from doomsday scenarios to job loss and dramatic changes in everyday life.

Concerns about AI are real, and it’s time we started talking about it more.

In 2025, the best gift I can give myself (and my students) is not another AI tool or course. It’s permission to approach artificial intelligence on our own terms. AI models double capacity every few months. Humans cannot (and should not be expected to) process and adapt at such a pace.

The solution (like it or not!) to overwhelming AI is, ironically, AI itself. I developed a 30-minute self-care routine that changed the way I manage AI development. Think of it as a New Year’s clarity reset—a way to enter 2025 with focus and confidence.

Step 1: Adopt an AI-First Mindset (10 minutes)

First, let’s stop carrying this burden ourselves. Just as we turn to meditation apps for mindfulness or fitness apps for exercise, we can turn to AI for help with AI management. My daily ritual is to open my favorite LLM (you all know it’s Claude) and honestly share my concerns about artificial intelligence.

I recently typed, “I feel overwhelmed by following AI marketing tools. How can you help me and other marketers create a sustainable approach?”

The result is this blog post and my soon-to-be-published guide to managing AI overload. Claude didn’t just offer solutions; it helped me create a manageable and personal framework. One that I can now share with you all.

Step 2: Automate Your AI News Feed (10 minutes)

Consider this your digital declutter for 2025. Instead of letting AI news invade your day and clutter your inbox, it’s time to set clear boundaries.

I use RSS.app to deliver one clean, organized email digest every morning. This and tools like Feedly and Google Alerts provide the only AI news I need. This was essential for managing my anxiety. Scrolling through news sites or social media without a plan is a sure recipe for stress. I also recommend Sanebox.ai for filtering out junk email and organizing the ones you want.

For a tip: Use your LLM to summarize long articles with a simple query “key points for marketers”. It is the same as a trusted colleague sharing only the essential information for the outside.

Dig deeper: How marketers can get rid of decision fatigue

Step 3: Compare and Match LLM Superpowers (10 minutes)

Here, overwhelm turns into clarity. Instead of pushing yourself to master every new AI tool, try using their collective knowledge. It’s like having your own personal Justice League of experts instead of relying on one hero.

Recently, while creating a competitive analysis report, I:

  • Asked for input from multiple LLMs (Claude, ChatGPT, Gemini and AWS Nova).
  • They compared their perspectives.
  • Created a “super-report” combining the best insights from each.

Result? More powerful insight than any single source could provide and, more importantly, greater confidence in the accuracy of the analysis.

Your license for 2025

As we move with intention into 2025, I give myself the following gifts (and encourage you to do the same!):

  • Permission to not know everything about AI.
  • Permission to set limits around AI news consumption.
  • License to use AI to manage AI.
  • Permission to prioritize peace of mind.

What started as a simple coping strategy has grown into a sustainable approach to managing AI anxiety and overwhelm. I’ve reclaimed those early morning hours for myself (mostly) and now focus on what I call my “miracle morning” — a time to meditate, connect with myself, and express gratitude for the day ahead.

I hope that by sharing these tools, you’ll enter 2025 not anxious to keep up, but confident that AI will become your ally—on your terms.

Dig deeper: From Friction to Flow: Marketing’s Secret Engine of Productivity

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contributions to the martech community. Our associates work under supervision redaction and contributions are checked for quality and relevance to our readers. The opinions expressed are their own.



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