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Banzai adds the Enterprise Marketing Automation Platform, the cornerstone of AI-driven B2B marketing, to its growing product family
Act-On Software Inc., provider of enterprise marketing automation platform (MAP) announced that it has signed a definitive agreement to acquire Banzai International, Inc. (NASDAQ: BNZI), a leading marketing technology company that provides core marketing and sales solutions.
Act-On Software is the easiest-to-use and most intelligent marketing automation platform, powered by artificial intelligence and supported by an open data architecture. In a world of overly complex marketing suites, Act-On remains focused on providing marketing software that streamlines teams and facilitates effective engagement with customers and prospects across all communication channels. Act-On helps customers such as Hitachi, Best Buy and Progressive Insurance improve lead generation, increase sales volume, automate customer communications and increase return on marketing investment (ROMI).
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“I’m excited to have Act-On join the Banzai family of products to help drive the vision of AI-powered marketing,” said Kate Johnson, CEO of Act-On Software. “The future of marketing software is about making the marketer’s job easier through seamlessly integrated solutions powered by artificial intelligence. With tightly integrated best-in-class products including webinar, video creation and now marketing automation, Banzai’s product line will help marketers engage customers and grow revenue in an AI world.
“Today’s marketers require efficient and agile marketing automation to drive tangible business results, and we believe Act-On provides solutions that meet that need,” said Joe Davy, founder and CEO of Banzai. “Act-On software complements our toolset for data-driven marketers. Act-On empowers marketers to think big and create smart, effective programs that drive growth and increase customer lifetime value—all with exceptional speed and efficiency by turning customer data into action.
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Banzai’s vision is to build a comprehensive suite of AI-powered marketing products to help businesses of all sizes grow. The acquisition of critical MarTech products such as Act-On Software will enable Banzai to drive customer growth by offering new solutions to existing customers that will create long-term value for our shareholders.
“We are thrilled with this result for one of Portland’s largest VC-backed software companies. Kate and her executive team have done an outstanding job of positioning Act-On as the leading modern AI marketing automation platform,” says Diane Fraiman, Voyager Capital Managing Director and Act-On Board Member. “Joining forces with Banzai will enable both companies to innovate faster and expand into new markets, increasing value for enterprise customers.”
