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Axiomfoundation for connected data and technology for the world’s leading brands and agencies, announced the appointment of Tom Zawacki as its new Chief Growth Officer (CGO). Reporting to Global CEO Jarrod Martin, Zawacki will drive Acxiom’s growth by opening new markets and revenue opportunities and providing effective client acquisition and retention solutions.
Zawacki, a recognized business transformation leader with more than three decades of experience in data, AI and global omnichannel marketing, joins Acxiom from Data Axle, where he served as president of enterprise solutions and chief marketing officer. During his tenure, he has achieved rapid and sustained ROI for clients across a variety of industries.
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Earlier in his career as senior vice president of corporate strategy and commercial growth at Rocket Fuel, Zawacki pioneered the inaugural AI integration with IBM Watson and established multi-million dollar partnerships with Fortune 500 companies. He also led brand positioning, go-to-market and growth initiatives for XPlusOne, served on the executive team at Modem Media, the industry’s first digital advertising firm, and founded social commerce company Lemonade Inc.
“With his proven track record of cultivating relationships and driving sustainable brand growth, Tom brings an ideal combination of industry experience, leadership and vision to the role of CGO. We are excited to have him join our executive leadership team, where he will be instrumental in guiding our expansion into new markets and building on the momentum of our successes in 2024.” – Jarrod Martin, CEO of Acxiom.
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“Acxiom’s focus on people resonates deeply with me. Understanding our clients, their customers and prospects is the foundation of effective predictive marketing today. It’s an honor to join such a smart, hard-working and humble team dedicated to delivering meaningful value and success to our clients.” – Zawacki.
Zawacki holds a BA in Anthropology from Princeton University and has received numerous awards, including Mazda Strategic Partner of the Year (2015), TIME Magazine/CNN Website of the Year (2007), and Internet Marketer of the Year (1998).