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TrueLink’s powerful deep linking technology directs users to specific in-app content from any platform or environment
SAN FRANCISCO — A leading measurement and analytics company Edit exposed TrueLink, a solution for mobile app marketers to create branded and personalized engagement that drives in-app engagement across multiple platforms and environments, including social media, messenger, SMS and web. With TrueLink, marketers can streamline the user journey and make it easier to navigate to specific in-app locations – driving higher conversion rates, increasing engagement, and ultimately increasing ROI at a time when privacy restrictions complicate (re)engagement strategies.
“Modern marketers know they need direct link solutions to maximize user engagement, but we’ve heard from our customers how tedious and time-consuming it is to create different links for different platforms.”
“Modern marketers know they need a direct link solution to maximize user engagement, but we’ve heard from our customers how tedious and time-consuming it is to create different links for different platforms,” said Katie Madding, chief product officer at Adjust. . “TrueLink enables privacy-minded marketers to quickly and easily create a single cross-platform, customizable link that ensures a seamless and trusted user experience.”
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TrueLink is Adjust’s heart Get involved a pillar designed for marketers to drive in-app users, improve brand reputation and expand marketing reach, cementing Adjust as a comprehensive platform for growth. App marketers can quickly create branded direct links that are short, easy to edit and optimized for different types of campaigns such as influencers, QR and referrals.
TrueLink features and benefits include:
- A single cross-platform direct link that can be used across different campaign types, saving marketers time on manual link creation and eliminating the need to create individual links for different platforms and environments.
- More link building options through the Adjust UI or Direct Link API, which generates direct links, in bulk or individually, for applications that require link variants, including user referrals, influencer campaigns, and product promotions.
- Overall reduced amount of technology by keeping engagement solutions with measurement and analytics on one marketing platform.
Learn more about TrueLink here.
About editing
EditAppLovin (NASDAQ: APP) is trusted by marketers around the world to measure and scale their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust’s powerful metrics and analytics provide visibility, insight and essential tools to drive better results.