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Today’s marketers face a dual challenge: delivering immediate results and fostering long-term customer loyalty.
Meeting these requirements requires more than just tools; it requires innovation and flexibility. In his latest report The Revenue Blueprint: Strategies for Performance Obsessed MarketersIntuit, the company behind popular apps like TurboTax, QuickBooks and Mailchimp, dives into these challenges.
Based on a survey of more than 2,000 marketing leaders worldwide, the report explores how mid-sized brands can thrive. It highlights a key point: success is not just about adopting technology, but fully integrating it into marketing strategies. A significant 85% of marketers surveyed have adopted or plan to incorporate AI tools, underscoring a sense of innovation.
The report divides traders into three categories:
Revenue leaders differentiate themselves through technology integration. They are 25% more likely than their peers to use AI-based predictive analytics and customer insights.
Email as a strategic pillar
Despite new communication channels, nearly two-thirds of marketers still rely on email. Its adaptability is its greatest strength—leaders use it to reach, build relationships, and engage throughout the customer journey. The combination of email and SMS proved particularly effective, with 87% of “performance-obsessed” marketers citing email as their best channel for building awareness. By connecting email with other platforms, marketers can create a centralized hub for customer engagement while maintaining control over audience relationships.
Extending automation beyond the basics
Automation has become a marketing necessity, but many companies fail to realize its potential. “Sales Leaders” use automation to manage the customer journey from initial contact to post-purchase engagement. Automatic cart abandonment reminders and customized follow-ups improve customer experience and improve ROI. By scaling their efforts through automation, organizations can more effectively execute complex, multi-channel strategies.
Data-driven personalization
Data is a clear differentiator for marketers. While only 39% of mainstream marketers use customer data platforms, 64% of “revenue leaders” use these tools effectively. By merging demographic and behavioral data, companies can create hyper-personalized campaigns that engage with audiences. The ability to dynamically segment customers and address individual preferences increases the overall impact of their strategies.
AI as a catalyst for innovation
Adoption of AI is widespread, with 74% of marketers already using it, but how it is deployed varies widely. “Revenue Leaders” can use generative and analytical AI to predict trends, personalize content and optimize engagement. For example, predictive analytics allows them to create offers and messages that add value to interactions.\
The report highlights the importance of incorporating technologies such as artificial intelligence and data platforms to enhance marketing strategies. The tools enable marketers to anticipate customer needs and deliver customized experiences. As businesses navigate the complexities of today’s digital landscape, The Revenue Blueprint offers insight into how marketers are solving problems and capitalizing on opportunities.
(Photo Unsplash)
See also: Most consumers see no impact from AI personalization in retail
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