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The consumer survey suggests that 75% of viewers prefer more viewing options on one platform
EggGlobal Leader in SaaS cloud technology for broadcasting and connected TV (CTV), announced the issue of 14. Amagi Global Fast Report, which emphasizes the displacement of content providers towards the unified, agnostic distribution to amplify the range and monetization.
Traditional boundaries between video services are blurring, with paid TV services now offer fast channels, platforms of Secure introduce levels supported by advertising, and fast services smoothly mix linear channels with AVOD.
The media landscape is developing rapidly and the old ways of distribution of content in forces will no longer reduce. ”
-Srinivasan Ka, co -founder and main revenue officer
In order to be content providers to be more agile, more efficient and more advantageous in solving consumer preferences
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“The media landscape is developing rapidly and the old ways of distribution of content in forces will no longer reduce it,” said Srinivasan Ka, co -founder and chief income director of Amagi. “Our latest report shows a significant trend: viewers flock to free streaming services, but are frustrated fragmented experience from jumping between multiple platforms. This represents a clear opportunity on the market, because video services that can offer trouble -free, integrated experience combining free, paid and models supported by advertising will remain on top. Content providers have to look hard at their distribution strategies, break their silos and unify operations. While unifying steaming operations will provide efficiency, it is eventually about meeting the demands of today’s viewers. ”
14. AMAGI GLOBAL FAST REPORT Report offers data and knowledge derived from 3,300+ fast channels used by Amagi Thunderstorm, an innovative platform for inserting advertising on the company’s (SSAI) company. In addition, the report includes findings from the AMAGI consumer survey in January 2025, which reflects the preferences and habits of viewing more than 500 US households in different income.
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Other key paths from 14. AMAGI Global Fast reports include:
1. 65% of respondents consider the streaming landscape confusing, while 75% would spend more time on a video service offering free, paid and supported options.
2. Global monitoring clocks (HAV) and AD’s impressions among fast AMAGI customers showed a robust year -on -year growth of 95% and 65%.
3. Growth of channels in the US and Canada led with a 98% increase in Hov and 67% growth of impressions and ad.
4. The US and Canada also represented 50% of the new channel launch and continued their dominance in fasting.
5. Entertainment remains a dominant genre worldwide and increases over 100% despite its large base, while representing 42% of the launch of new channels.
The latest webinar in the AMAGI Airtime Series series will explore these findings on January 30 at 10 am Est. “United distribution strategies for content owners” will contain key experts in the field and immerse themselves in the convergence of video platforms and business models and explore how content providers can adapt their distribution strategies appropriately. The parties are registered here for a webinar.
AMAGI provides a complete set of solutions to creating channels, distribution and monetization. The company’s clients include some of the world’s largest names, including Hearst Networks UK, ABS-CBN, Astro, Cox Media Group, Dazn, Globo, Lionsgate Studio, NBCUNIVERSAL, Chape and Vizio.
