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AppsFlyera global leader in mobile measurement, attribution and data analytics, announced the promotion of Gal Ekstein to the role of Chief Business Officer (CBO). In his new role, Ekstein will be responsible for driving AppsFlyer’s go-to-market efforts at a pivotal moment for the company as it continues its journey of profitable growth and global influence.
“Gal’s deep understanding of our business, combined with his proven track record of driving growth and fostering strong relationships with our customers, make him the perfect choice to lead AppsFlyer into its next chapter in the market.”
“Gal’s deep understanding of our business, combined with his proven track record of driving growth and fostering strong relationships with our customers, make him the perfect choice to lead AppsFlyer into its next chapter,” said Oren Kaniel, CEO and Co-Founder of AppsFlyer. “As we continue to expand, Galo’s leadership will be key to maintaining our commitment to providing accurate, unbiased and independent measurement that our customers can trust, while driving sustainable growth and profitability.”
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Gal Ekstein, who has been with AppsFlyer for five years, has been instrumental in driving the company’s success in the EMEA and LATAM markets. Under his leadership, AppsFlyer achieved significant milestones, including 3.3x revenue growth in the region under Ekstein’s leadership. Its strategic focus on delivering value to customers and taking innovative approaches to market has strengthened AppsFlyer’s reputation as a trusted partner for some of the world’s leading brands.
The leadership changes come as AppsFlyer surpassed $400 million in annual recurring revenue (ARR) early last year, a full year of profitability and more than two years of positive cash flow. This reflects AppsFlyer’s ability to continue to deliver innovative solutions that adapt to the ever-evolving marketing landscape. From advanced AI integrations in the Creative Optimization and AI-Fraud layer to direct connectivity and a comprehensive set of privacy tools, AppsFlyer continues to provide customers with actionable insights and seamless measurement solutions. Recent achievements include expanding Retail Media Network (RMN) capabilities and advancing privacy-enhancing technologies (PETs) such as the Data Collaboration Platform, which ensures customers have access to secure, accurate and reliable data.
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“I am honored to step into this role at such an exciting time for AppsFlyer,” said Gal Ekstein. “Our focus remains on delivering unmatched value to our customers, driving innovation and scaling our impact across all markets in which we operate. I look forward to working with our amazing team to build the future of marketing measurement.”
Ekstein’s appointment comes as AppsFlyer strengthens its commitment to innovation and customer focus. The company’s focus on unbiased measurement, trusted data and sustainable growth predisposes it to navigate future opportunities.
