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Expert strategies and benchmarks for your BFCM success
Before you dive into your Thanksgiving turkey, here’s a quick roundup of the latest marketing insights to fuel your Black Friday success. Our latest newsletter explores how brands are navigating the evolving holiday shopping landscape.
This week’s key details:
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Moving the Black Friday timeline: New data reveals that buying momentum starts 10 days before BFCM, with brands seeing a 25% increase in revenue as early as November 18
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Measurement is important: Learn why traditional last-click attribution can limit your success and how advanced measurement tools can unlock better performance
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Spotlight on brand partnerships: Discover how the launch of Wicked is redefining brand collaboration, with more than 60 major brands creating innovative campaigns
EDITOR’S CHOICE
#BRAND PARTNERSHIPS
A cultural phenomenon Wickedlong adored on Broadway, has reached stratospheric heights with the release of its cinematic adaptation this month. The film broke box office records and rewrote the rules of brand collaboration.
More than 60 brands, from beauty powerhouses to food giants, have joined forces with Wickedconjuring up a marketing story.
But why did these campaigns resonate so strongly? Success from Wicked-thematic branding lies in its mix nostalgia and novelty. The original stage musical has a loyal, multigenerational fan base, and the release of the film brought its story to a new audience.
GUESTS AT THE TABLE🍴
BLACK FRIDAY INSIGHT
Black Friday is here and for many brands, the hard work is done – you’ve set the stage and prepared for the biggest shopping event of the year. But as I’ve seen time and time again, the brands that succeed now are the ones thatt obsess over real benchmarks and quickly adapt to what is happening in real time. Here are two key areas that I believe every marketer should focus on in order to make the most of this Black Friday:
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Gauges are your compass. They don’t just show how successful campaigns are – they reveal occasions improve as data is received. From CPM to order volume, understanding how your results compare to industry benchmarks will help you improve your approach and stay competitive. |
Still relying on last click attribution? It’s holding you back. At the most competitive time of the year, top brands use advanced measurement tools to stay ahead of the curve. Phospha gives you a a clear, multi-channel view of YoY performanceallowing you to act on real signals—not misleading ones. The insights you gather now can set you up for a strong in 2025. If you’re ready to take your measurement strategy to the next level, there’s no better time to start than today. |
🌟 Let’s make this Black Friday your most successful yet!
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AI is reshaping marketing, causing stress among professionals due to rapid change. The LinkedIn study emphasizes the role of artificial intelligence in automation and optimization, but emphasizes human skills such as creativity and collaboration. Despite the growing presence of artificial intelligence, the study suggests that human judgment and creativity will continue to play a key role in marketing. Technical skills, including AI skills, are still valued, but the focus is on balancing them with human-centric capabilities. |
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Martech budgets have shrunk by 18% over six years, driven by a shift in control from CMOs to IT and CFOs. To secure investment, companies must review metrics, align team goals, and prove the value of martech. This includes using value-focused metrics, identifying programs and clarifying stakeholder roles. |
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B2B newsletter marketing differs from traditional email promotions by focusing on content value rather than conversions. It builds trust and thought leadership, offering monetization and sponsorship opportunities. Effective newsletters require consistency, creativity and technical optimization, emphasizing personalization and audience engagement to establish a direct line with decision makers. |
🎙 SCHOOL OF MARKETING
Eric Siu and Neil Patel analyze Kamala Harris’ $1 billion campaign, emphasizing marketing effectiveness over cost. They explore the impact of political outcomes on everyday life and the decline of traditional media in favor of alternative platforms. The discussion highlights the importance of strategic spending in political campaigns.
