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Professional strategies and benchmarks for your BFCM success
Before you dive into your Turkish Thanksgiving Day, here’s a quick serving of the latest marketing insights for the supply of the success of your Black Friday. Our latest newsletter explores that brands are moving in the development of the landscape of the holidays.
This week’s key prominent content:
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Black Friday time tape: The new data reveal that the momentum of shopping began 10 days before the BFCM, and the brands saw 25% of the revenue jump on November 18
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Measurement is important: Find out why the traditional attribution of the last click could limit your success and how advanced measurement tools can unlock better performance
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Spotlight brand partnership: Discover how the launch of the Wicked movie redefined the branded collaboration and over 60 main brands created innovative campaigns
Selection of editors
#Brand partnership
Cultural phenomenon EvilHe has long adored Broadway Staple, reached a stratospheric height with the publication of his cinema adaptation this month. The movie broke records of Box Office and wrote the rules of collaboration with Mark.
Over 60 brands, from the beauty of Powerhouse to the food giants, joined forces with EvilAdventing a marketing story.
But why did these campaigns so strongly echo? Success Evil-Modenic branding lies at its junction nostalgia and novelty. The original stage musical has a loyal, multigenerational fanbaz, and the movie edition has brought its story to a new audience.
Guests at the table🍴
Black Friday realizes
Black Friday is here, and for many brands, hard work is done – you set the stage and prepare for the biggest event of buying in the year. But as I saw again and over, the brands that succeed now are the onesT OTNIVATION over the right measuring data and Quickly adapt to what is happening in real time. Here are two key areas that I believe every seller should focus on maximizing the success of this black Friday:
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Reference values are your compass. Not only showing the campaigns are being performed – they reveal possibilities To improve how data appear. From CPMS to order order, understanding how your results are compared to reference values in the industry will help you purify your approach and remain competitive. |
Do you still rely on the attribution of the last click? That keeps you. In the most concise time of the year, top brands use advanced measures tools to stay in front of the curve. Phosphaus gives you a A clear, crossproof display on YOY performanceallowing you to act on the right signals – not a misconception. The insights you now collect can set you for strong 2025. If you are ready to raise your measurement strategy to the next level, there is no better time to start than today. |
🌟 Let’s make this black Friday the most successful!
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Ai transforming marketing, causing stress among professionals due to rapid changes. The LinkedIn study emphasizes the role of AI in automation and optimization, but emphasizes human skills such as creativity and cooperation. Despite the growing presence of AI, the study suggests that human judgment and creativity will continue to play a key role in marketing. Technical skills, including expertise of AI, are still appreciated, but the focus is on the balance of the ability to focus on humans. |
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Martech budgets decreased by 18% over six years, encouraged by changing control with CMO on IT and CFO. In order to provide investments, companies must re -examine metrics, match the team’s goals and prove Martech’s value. These include the use of measuring data aimed at value, identifying the program and clarification of stakeholders. |
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The B2B marketing of the bulletin is different from traditional promotions E -focusing on the value of the content, not the conversion. This builds confidence and thought leadership, providing the possibilities of bringing in and sponsoring. Effective newsletters require consistency, creativity and technical optimization, emphasizing the personalization and engagement of the audience to determine the direct line to the decision makers. |
🎙 Marketing school
Eric Siu and Neil Patel analyze Kamal Harris campaign of $ 1 billion, emphasizing marketing efficiency over costs. They explore the influence of political outcomes on everyday life and the fall of traditional media in favor of alternative platforms. Discussion emphasizes the importance of strategic consumption in political campaigns.
