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As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came with its own objectives and obstacles, one thing remained constant: a consistent underestimation…
There is plenty of evidence pointing at data as a key ingredient of successful business. A recent study by Accenture shows that there is a correlation between being a high performer and becoming a data-driven enterprise. Another research project reveals…
We feature new job listings for martech-ers every week, so be sure to bookmark this page and check back every Friday. If you want to hire, please submit your list here — please note: We will not post ads without…
Instreamerswhose advanced video, CTV and audio ad optimization solutions enable brands to better reach consumers, today announced the availability 2025 Survey Report: AI in Creative Production. The complete report is freely available at Produced in partnership with the Alliance…
The US Supreme Court has agreed to hear TikTok’s latest legal challenge to a threatened ban or forced sale of its US operations. The legal battle stems from the US government’s claim that TikTok poses a national security threat due…
“The only thing we’re going to do in Salesforce is Agentforce.” That’s what Salesforce CEO Marc Benioff said in September introducing AI agents. This week, the company showed what that means by unveiling the vastly improved version of Agentforce 2.0.…
Reggie Riley, Head of US Advertising Business, SmartNews Amidst an overwhelming amount of content, advertisers face the challenge of how to effectively capture audience attention in an age of information overload. While many brands strive to reach a broad audience,…
Since Christmas and New Year fall right in the middle of the week this year, let’s be honest with ourselves: 2024 is already upon us. Which means now is a good time to take a look at how far CTV…