Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Google is starting to roll out an AI-powered Q&A feature Google Business Profiles (GBP) on Google Maps for mobile. This feature will most likely replace Google Q&A, which has quietly disappeared from some lists. The AI feature “Ask maps about…
Artificial intelligence (AI) is reshaping the marketing industry by reshaping job roles and creating new opportunities. While AI automates repetitive tasks, it also enables marketers to contribute more strategically, creatively and analytically. According to a recent report from StatesmanThe global…
When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part.
A post on LinkedIn questioned the idea that Schema.org structured data has an impact on what the big language model provides. There are reportedly some SEOs who recommend structured data for better AI search engine rankings. Patrick Stox wrote the…
With Google’s first search antitrust case expected to be sentenced in August 2025, the question is what will happen now with a new US president and a new Department of Justice (DOJ) appointment. Early signs suggest that the Trump administration…
The digital advertising industry loves a good metric. First came CPMs and CTRs, then Viewability Scores, each promising to be the best thing that would finally make sense of our ad spend. Yet here we are, still dumping billions into…
PRNewswire PR Newswire, a Cision company, is a leading global provider of multimedia platforms and distribution used by marketers, corporate communicators, sustainability, public affairs and investor relations professionals to engage key audiences. PR Newswire, which pioneered the commercial news distribution…
What do toasters have to do with transparency and standards for online advertising? Quite a lot actually, he says Ben Hovanesschief media officer of OMD Worldwide, on this week’s episode of AdExchanger Talks. The more you can trust companies to…
ABOUT ITECHSERIES Editorial Lead Generation Events SUBSCRIBE NOW TALK TO SALES MarTech Radar A Account Based Marketing …
In the world of media agencies, following the tectonic changes at the end of last year, consolidation, whether large or small – in this case, mid-sized – continues apace. GroupM has continued to centralize its operations at the global corporate…
