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The latest customer loyalty trends paint a troubling picture for brands entering 2025: while consumer loyalty appears strong on the surface, with high levels of repeat purchases and brand advocacy, underneath lies a critical emotional disconnect. New research from SAP…
Several times while shopping online, I’ve abandoned my cart for various reasons. Couldn’t make a decision. Was waiting for a coupon. Got pulled away for something more pressing. But in most cases, getting an abandoned cart email always rekindles my…
This edition of Digiday’s daily CES Briefing looks at the need for brands to adopt SEO strategies to deal with AI agents, an interview with Mastercard’s Raja Rajamannar about agency compensation models in the AI era, and how Dotdash Meredith…
Images help create engaging online content, from stunning visuals on the home page to detailed product images in an e-commerce store. They attract attention, tell a story and set the tone for your brand. But there’s just one catch: images…
Your trusted source for in-depth programmatic news, opinion, education and events. AdExchanger is where marketers, agencies, publishers and technology companies find the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI…
Google AI Overviews (AIO) are artificial intelligence generated answers that appear at the top of search engine results pages (SERPs). Unlike traditional search results, AIOs summarize information from multiple sources to provide direct answers to user queries while offering relevant…
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New forms of media that attract massive attention from consumers but rather hesitant interest from marketers represent a huge opportunity for those willing to brave uncharted waters. This channel is playing right now. At CES, Digitas Chief Innovation Officer Morgan…
Advertisers may still be standing by TikTok for now, but its bosses are eyeing the door as the app’s future in the US becomes increasingly uncertain. Since the beginning of the year, two senior representatives of the advertising team have…
