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Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent report using 16 or more marketing solutions. The findings are based on a Forrester survey of 325 marketers in Q4 2024 powered by TransUnion’s…

IntentKey enables advertisers to deliver highly targeted campaigns using AI-driven consumer behavior insights and trends in over 40,000 US zip codes Inuvo, Inc., provider of the first generative artificial intelligence (AI) media solution designed specifically for brands and agencies has…

Marketing technology platform Insider raised $500 million in Series E funding, with General Atlantic leading the round. This latest milestone brings the company’s total funding to more than $772 million. Getting to this point has been a remarkable journey. Insider…

Meta is borrowing a page from Elon Musk’s X on free speech and censorship, but advertisers haven’t hit the panic button yet. For now, they decried Meta’s decision to scrap its US fact-checking program in favor of a System X-like…

Two-thirds of marketers use 16 or more martech solutions TransUnion announced newly commissioned research from Forrester Consulting that reveals the uphill battle many marketing teams face in managing fragmented mart systems and identity challenges. But the research also highlights a…