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YouTube wants to make it even easier to create short videos with a new option that will do just that automatically cut out the most attractive elements longer video format into shorter parts. According to YouTube: “We’re experimenting with a…
Sprout’s 2025 Social Index reveals what people expect from brands on social media now, the stakes they’re getting wrong, and what marketers should do differently in the new year. According to The 2025 Sprout Social With the release of Index™…
“SEO is dead.” That’s an easy conclusion to come to after the last few years. Turbulent rankings, increased zero-click searches, and AI-fueled SEO heists feel like the final nails in the search coffin. The truth is, what actually died is…
Well, if there was any question about whether Meta wanted to better align with the incoming Trump administration, that now seems pretty clear. Today, CEO of Meta Mark Zuckerberg has announced that the company is ending its fact-checking program and…
Holiday 2024 met, and in fact exceeded, record projections for e-commerce. US consumers spent $241.4 billion online between Nov. 1 and Dec. 31 this year, up 8.7% from 2023, according to Adobe Analytics. Just in time for the holidays, Adobe…
Flashtalking becomes first ad serving platform to use RampID for advanced creative optimization, cross-device measurement and secure ad performance Mediaocean (www.Mediaocean.com), a core partner for omnichannel advertising, announced its deepened partnership with LiveRamp, integrating RampID into Flashtalking’s ad serving and…
Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce has changed the conversation about artificial intelligence, customer experience and customer service. Shortly after the launch, Salesforce announced that it was hiring more than 1,000 employees to meet…
The best of MarTechBot represents MarTechBot responses to prompts sent by readers. More about how marketers use MarTechBot here. The language model is based on content from MarTech embedded in ChatGPT. MarTech editors have selected this answer for its usefulness…
Former Qualtrics COO and Clarabridge CEO brings extensive and proven industry expertise to accelerate growth and innovation The company announces other key executive meetings Medallia, Inc.a global leader in customer and employee experience, announced the appointment of Mark Bischof as…
We are still in the (very) early days for LLM (large language model) search, but rapidly growing user adoption helps us gain insight into effective tactics that brands can employ to appear in results on platforms such as Confusion, ChatGPT…
