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One subplot worth watching M&A will strengthen this year: brand advertising — or, more precisely, its transformation into a marketing-entertainment mashup. Gone are the days when it was just a theory. WPP’s tie-up with Universal Music Group for ad-heavy entertainment,…
Below is a summary of my recent article on exponential growth. We live in a world defined by exponential change, but our brains are wired to think linearly. The story of the chessboard that doubles grains of rice offers a…
Want to improve your marketing content? Do you want to more easily extract meaningful insights from your analytics? Learn step-by-step how to use AI tools to analyze your marketing data and content, helping you make data-driven decisions that improve the…
VDX.tv, the global video ad technology company that is transforming the way brands connect with relevant audiences, announced that Penélope Lima has been named Global Head of Sales Strategy and Solutions to drive the growing demand for premium, omnichannel video…
As the next season of The Traitors approaches, it’s the perfect time to reflect on the drama of last season. If you arrive late to the party, the contestants will arrive at the castle and find out if they will…
As digital wallets such as Apple Pay and PayPal become more popular, businesses face new challenges in managing accurate customer data. While these wallets provide convenience, they can also introduce errors into stored data, such as outdated addresses or incorrect…
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Subscribe: Apple Podcasts • Spotify Fast food and fast food restaurant brands have had a rough go of it in the past few years as customers have struggled to save a few bucks amid rising food prices and inflation. Parts…
The world needs another third-party data marketplace—no, seriously. At least according to Experian. This week, Experian launched its own marketplace for third-party data vendors at the Consumer and Electronics Show in Las Vegas. But an idea they first started germinating…
Digital Ambassadora pioneer in IP intelligence and high-quality consent-based location data, announces the launch of LocID, a pioneering geospatial ID that overcomes the problems of IP geolocation fluctuations in digital advertising. “LocID solves a critical but often unspoken challenge facing…
