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Meta wants to expand its opportunities for creators to earn affiliate links in their Facebook posts by creating sponsored product links more prominent within Reels, videos, photos and text posts. As you can see in this example, Meta wants to…
Expert strategies and benchmarks for your BFCM success Before you dive into your Thanksgiving turkey, here’s a quick roundup of the latest marketing insights to fuel your Black Friday success. Our latest newsletter explores how brands are navigating the evolving…
Mobile end users are acutely aware of the growing security, fraud and privacy threats when using mobile apps, and are demanding that mobile brands and businesses step forward and provide real defenses against these threats. This is according to Appdomethe…
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing…
Want to improve your generative AI results? Looking for a proven approach to getting better results? In this article, you will discover how to improve your AI skills. The Hidden Psychology of Success and Failure with Artificial Intelligence Skills If…
Using language to deceive, or lie, was a uniquely human activity. I say “was” because AI is now doing it too. Research from Antropická he showed an AI model providing answers that he knew contradicted his original preferences. It was…
Sigmund Freud once said, “Everything you and I do comes from a motive: the desire to be great.” This idea resonates with people around the world, although the definition of greatness varies. In the context of the insurance industry, size…
In 2022, global median scores on both the Government Restrictions Index (GRI) and the Social Hostilities Index (SHI) were the same as they were in 2021. Some geographic regions scored higher on one or both indexes, but other regions had…
Do you find it challenging to manually manage every detail of your Google Ads campaigns? Bidding on individual keywords and constantly adjusting them based on performance used to be the norm in digital advertising. But in today’s fast-paced environment, this…
Closing the gap between customers with the help of Customer Salience Per FlexMR As much as stakeholders would like to think that the decisions their companies make every day are driven by insights, in reality they are only 37% of…
