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“Advertisers are looking for a more full-funnel, end-to-end approach, working with a smaller set of DSP partners, thinking about how to connect all touchpoints and be more personal, how to personalize that message. All the journeys have to come together…
Subscription models have become a cornerstone of many businesses, reshaping the way companies deliver value and maintain customer relationships. Adobe, a pioneer in the subscription economy, demonstrated the resilience and complexity of this approach in its 2024 fiscal year. results.…
Struggling with the latest YouTube features? Wondering how to take advantage of the latest video trends? In this article, you’ll discover key YouTube updates and learn how to adjust your content strategy for maximum impact. Why YouTube Matters to Marketers…
Struggling to make artificial intelligence work effectively for your business? Want to know how to create AI assistants that truly understand your unique needs? In this article, you’ll discover a proven process for building a dream team of custom GPTs…
This report was produced by the Pew Research Center as part of Pew-Templeton Global Religious Futures Projectwhich analyzes religious changes and their impact on societies around the world. Funding for the Global Religious Futures project comes from The Pew Charitable…
PLUS: Did OpenAI make a mistake with Sora? We highlight from today’s newsletter: ◾ Adobe Hits Over $17 Billion in Current Revenue – Key Lessons for Subscription-Based E-Commerce ◾ Purpose-driven brands like Tony Chocolonely show how authentic missions drive growth…
Leading research technology startups from India Per Insight platforms Qualitative research User Experience (UX) Research. Survey research Customer research Packaging research Brand research Research management Qualitative distance research Innovation research According to India Brand Equity Foundationas of October 2024, India…
Joost de Valk, co-founder of the Yoast SEO plugin, has called for a change in WordPress governance that removes Mullenweg as the sole decision-maker, offering to lead the transition to a more democratic and diverse board representing WordPress stakeholders. Matt…
IAB issued its first set of standards for retail media at the beginning of December. But are these the new standards Christmas gift advertisers have been waiting for? Not exactly. Brands want standards to make it easier to spend across…
As areas of artificial intelligence and cryptocurrencies converge, we are on the fascinating edge of innovations that challenge traditional ethical paradigms. The combination of the analytical power of artificial intelligence and the decentralized nature of cryptocurrency creates opportunities for unprecedented…
