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In 2022, global median scores on both the Government Restrictions Index (GRI) and the Social Hostilities Index (SHI) were the same as they were in 2021. Some geographic regions scored higher on one or both indexes, but other regions had…
Do you find it challenging to manually manage every detail of your Google Ads campaigns? Bidding on individual keywords and constantly adjusting them based on performance used to be the norm in digital advertising. But in today’s fast-paced environment, this…
Closing the gap between customers with the help of Customer Salience Per FlexMR As much as stakeholders would like to think that the decisions their companies make every day are driven by insights, in reality they are only 37% of…
Now, before we dive into that a little bit, I want to make sure everyone understands what I’m talking about when I say local pack ranking. So when you search on Google, let’s say your search is “plumber near me,”…
Agencies are not platforms – and never will be. Let’s not kid ourselves. At best, they embarked on platform cosplay; a pinch of data here, a bit of recurring revenue there. But the idea that they’re about to shed their…
Why do we read books like Traction, Scaling Up and E-Myth and still struggle with implementing systems, defining processes and training people in our agency? These are incredibly comprehensive methodologies. And yet, digital agencies still suffer from holidays or famine…
Enjoy this weekly comic from AdExchanger.com highlighting the digital advertising ecosystem… Contribution Comic book: Naughty appeared first on AdExchanger. Source link
Meta is very keen to make AI a more prominent part of the social media experience, whether you like it or notAnd in that vein, Instagram boss Adam Mosseri today gave an insight into some upcoming video AI elements coming…
I was asked for my views on the impact of the UK’s long-awaited budget – the first since the new Labor government. This is an important fiscal event in the UK as it sets the tax, spending and borrowing regime…
Want to stop scrolling and engage your audience with video ads? Interested in the key elements that make a video ad irresistible? In this article, we’ll explore how to create compelling video ads that convert. Why video ad strategy is…
