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Mobile end users are acutely aware of the growing security, fraud and privacy threats when using mobile apps, and are demanding that mobile brands and businesses step forward and provide real defenses against these threats. This is according to Appdomethe…
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing…
Want to improve your generative AI results? Looking for a proven approach to getting better results? In this article, you will discover how to improve your AI skills. The Hidden Psychology of Success and Failure with Artificial Intelligence Skills If…
Using language to deceive, or lie, was a uniquely human activity. I say “was” because AI is now doing it too. Research from Antropická he showed an AI model providing answers that he knew contradicted his original preferences. It was…
Sigmund Freud once said, “Everything you and I do comes from a motive: the desire to be great.” This idea resonates with people around the world, although the definition of greatness varies. In the context of the insurance industry, size…
In 2022, global median scores on both the Government Restrictions Index (GRI) and the Social Hostilities Index (SHI) were the same as they were in 2021. Some geographic regions scored higher on one or both indexes, but other regions had…
Do you find it challenging to manually manage every detail of your Google Ads campaigns? Bidding on individual keywords and constantly adjusting them based on performance used to be the norm in digital advertising. But in today’s fast-paced environment, this…
Closing the gap between customers with the help of Customer Salience Per FlexMR As much as stakeholders would like to think that the decisions their companies make every day are driven by insights, in reality they are only 37% of…
Now, before we dive into that a little bit, I want to make sure everyone understands what I’m talking about when I say local pack ranking. So when you search on Google, let’s say your search is “plumber near me,”…
Agencies are not platforms – and never will be. Let’s not kid ourselves. At best, they embarked on platform cosplay; a pinch of data here, a bit of recurring revenue there. But the idea that they’re about to shed their…
