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The first place a potential customer might hear about your brand could be from your social media, a passing ad, or even a referral from a friend. And if you’re one of the lucky ones, they might even look for…
Two-thirds of marketers use 16 or more martech solutions TransUnion announced newly commissioned research from Forrester Consulting that reveals the uphill battle many marketing teams face in managing fragmented mart systems and identity challenges. But the research also highlights a…
Composable digital experience platform Contentstack has announced the acquisition of Lytics, a real-time CDP founded in 2013. Contentstack’s primary current offering is its headless CMS. Lytics’ first-party data management capabilities are expected to complement the existing Contentstack Personalize. The capabilities…
A new study conducted by Forrester Consulting on behalf of TransUnion has revealed significant challenges facing many marketing teams. These challenges primarily arise from their complexity marketing technology (martech) stacks. A study found that a significant 70% of marketers struggle…
Meta is dropping independent fact-checkers on Facebook and Instagram in favor of a system similar to X’s “community notes.” This new approach allows users to note the accuracy of posts and effectively moderate content through crowdsourcing. In a video shared…
2025 is likely to be the most interesting year yet for marketing leadership. In the past year alone, you’ve had to navigate the rise of AI, changing consumer trends and tough economic times. 56% of CMOs in our recent survey…
This edition of the daily CES Briefing looks at how the era of artificial intelligence agents is shaping up at CES, then recaps a session that highlights the underlying problem of everything becoming an ad network. The era of artificial…
Getting a buy-in for projects at work or from an organization it can be difficult, but for SEO projects it can be even more challenging because it is not always easy to connect SEO work with results. To improve purchasing,…
Good news for skeptics: Hopefully, 2025 will be the year of more practical AI use cases for advertising, especially as agencies get more hands-on with the technology. The more access AI gets to agency workers, the more it will integrate…
Customer data platforms (CDPs) are becoming an essential tool for brands looking to make informed, data-driven decisions. CDPs aggregate and harmonize customer data from multiple sources, providing marketers with a holistic view of their customer base. This comprehensive overview supports…
