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As we turn the calendar to 2025, let’s reflect on the themes that resonated with advertising industry thought leaders this year. The columns below were the most popular pieces written by AdExchanger’s guest contributors in 2024. They offer a snapshot…
This year continued with the same theme as the year before – a bombardment of updates and rapid developments in AI. AI Overviews were introduced in May, which then saw a drop in organic traffic alongside major drops from Google…
WordPress is the most popular CMS with majority market share. Out of the box, it’s a powerful platform, but it’s the WordPress plugins that really add the functionality and versatility to be configured in many different ways. The WordPress plugin…
Snapchat’s subscription game is shaping up to be one of the most compelling media storylines in 2025. While subscriptions are still a modest slice of Snap’s revenue pie, they’re giving the company’s top line a noticeable boost. Case in point:…
It’s Christmas Eve, excitement fills the air as children around the world eagerly await the arrival of Santa Claus. The wait is over and the inevitable questions begin: “Where’s Santa Claus?” “Do you think he’s already in our neighborhood?” This…
As businesses increasingly embrace multi-cloud environments to take advantage of different cloud providers, the need for robust data security measures has never been more critical. Multi-cloud setups increase flexibility, scalability and resiliency, but also introduce complex challenges for protecting sensitive…
I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter’s morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid,…
AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95% of respondents say that AI marketing tools help them spend less time on manual tasks and more time connecting with…
At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings,…
Despite constant developments in the marketing ecosystem, advertisers and agencies continue to raise concerns about unleashing organizational value amid rapid change. Associated with this is uncertainty about the proper measurement of marketing success, performance and customer data management. Implementing data…
