Bitcoin Lacked Mainstream Media Coverage In Q2: Report - adtechsolutions

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Bitcoin Lacked Mainstream Media Coverage In Q2: Report


Mainstream media coverage of bitcoins and crypto in the second quarter was polarized and lacking in volume, although the cryptomera reached historically the highest, says the perception of the market intelligence.

In the second quarter, a total of 1,116 articles were published that revealed a “deeply polarized narrative landscape” in the “deeply polarized narrative landscape” Media coverage digital assets, according to the company message Published on Tuesday.

The report did not sign up a direct comparison with previous quarters, but said the total sentiment to Bitcoin (BTC) He saw “dramatic divergence among stores”, with 31% published positive articles, 41% provided neutral coverage and 28% of publishing negative articles.

The message required a sharp shortage News From the “Elite Financial Publications”, such as The News Corp’s The Wall Street Journal, which published only two articles on Bitcoins in the fourth quarter, while The Financial Times and the New York Times published 11 articles on Bitcoins.

These three stores represented only 2% of all mass media bitcoins and crypto coverage in the second quarter.

Mass media have 3 narratives about bitcoins

The perception said that it identified three different stories about how the main outlet covers bitcoins, which largely depended on the level of what they claimed was the “editorial blindness of the paragraphs of the agenda”.

Three narratives were “enthusiastic adoption” from similar forbes and CNBC, “deliberate blindness” from the likes of the magazine and the Financial Times and “persistent skepticism” from traditional media.

High -volume financial media, such as Forbes, CNBC and News Corp’s Barron’s, filled the vacuum that left the highest financial publication with extensive coverage, while traditional news focused on crime and controversy, he said.

The distribution of cryptomic theme differs between news media

Research also found significant differences in the topics concerning the crypto industry.

Forbes has focused on retail adoption, bitcoin mining and institutional adoption as the main topics, while CNBC has heavily focused on banking and finance, market analysis and investment.

Related: “Poor violation of ethics” – Musk Echoes Crypto Execs in the will against WSJ

Meanwhile, Fortune had significant coverage of mining, banking, finance and market analysis, while Fox News emphasized the offense, legal and cyber security.

Sentiment Sentiment from CNBC, which produced 141 articles on bitcoins in Q2. Source: Perception

Information asymmetry means that readers ‘insufficiently formed’

The report concluded that this disparity creates significant “information asymmetry”.

Investors who rely on the elite financial media for market intelligence are “systematically subordinate” about the developing transformation class of assets, he says.

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