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Bluesky Adds Dedicated Video Feed - adtechsolutions

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Bluesky Adds Dedicated Video Feed


With all the major social platforms looking to put more emphasis on video, in line with the full-screen vertical swipe approach that originated from TikTok, Bluesky is now also looking to jump in by adding its own dedicated video feed.

As you can see in this example, like X, IG, and every other social app, Bluesky now also wants to leverage its existing video content, adding a more TikTok-aligned, vertical-swipe view of the video-only feed.

Moreover, Bluesky’s video feed will be customized based on your own feed and community preferences.

According to Bluesky:

With custom feeds, you can customize your Bluesky experience. The ability to transition vertically between videos is specific to custom video feeds. Standard custom feeds and posts that contain video do not automatically bring you into the video timeline.

This could allow for greater personalization, in line with Bluesky’s broader efforts to ensure that its users retain control and that decisions about what you see in the app are not limited to one group of corporate bosses.

Which is also a boost for other decentralized video apps being built to replace TikTok, including Onlywhich will integrate with Bluesky.

Enter the application

As you can see, Tik, which is still under development, aims to offer another alternative to TikTok, built on the AT protocol, like Bluesky.

To be clear, Tik is not built by Bluesky itself, but is an independent platform that builds on the same protocol, meaning that Tik will be able to integrate with Bluesky and allow users to re-share their videos from Bluesky to apps

But the integration here is not dictated by Bluesky management, which is in keeping with the ethos of Bluesky and decentralized social apps, that there is no central oversight, and creators and developers can integrate and build on collaboration protocols as they wish.

It’s an interesting proposition, and one that could gain traction, especially if TikTok ends up being owned by a government-influenced corporation.

There is a Chinese version of TikTok (Douyin) in China. directly influenced by Chinese government policywith CCP operatives managing what is allowed in the app, what trends and what becomes attractive to certain sets of users.

Trump’s proposed government ownership of TikTok in the US sounds eerily similar to this, with the government essentially maintaining a level of control over the app and potentially over what can and cannot be shared within it.

We don’t have many details on the proposal yet, but Trump has floated the idea that the U.S. will eventually get a 50% stake in TikTok USwith the government dictating where that 50% goes.

That sounds a bit worrisome, and with Meta and X also moving in line with Trump’s policies, it could push more users to decentralized, non-corporate alternatives to avoid potential censorship.

Which could make Bluesky’s video update, as well as independent AT Protocol video projects, more relevant in the long run.

Either way it was worth noting.



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