Brightcove Drives Global Customer Growth and Value Through Strategic Partnerships with Leading MarTech Solutions

brightcove, the world’s most trusted streaming technology company is sharing significant improvements to its platform through strategic partnerships to improve the process of creating, distributing and monetizing video content. As part of the goal of helping customers build more cohesive and easy-to-deploy martech stacks, Brightcove has integrated features from companies like Acquia that bring additional benefits to customers.

“The seamless integration of our partners’ strengths – such as Acquia’s DAM capabilities – into the Brightcove platform makes it easy for our customers to capture, deploy and measure video to deliver compelling content that drives engagement and business within a single platform.”

“As we build strategic partnerships with key providers, we are constantly looking for ways to help our customers achieve their business goals. With the right partners, we enable marketers to take full advantage of their content and get the most out of it,” said David Beck, COO, Brightcove. “The seamless integration of our partners’ strengths – such as Acquia’s DAM capabilities – into the Brightcove platform makes it easy for our customers to capture, deploy and measure video to deliver compelling content that drives engagement and business within a single platform.”

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The relationship with Acquia is part of a broader initiative to co-sell and co-sell integrated solutions that support mutual customer success. Through this partnership, for example, Brightcove has been able to expand its enterprise customer base across a variety of industries, including financial services, healthcare, travel and tourism, and technology, as well as solidify Brightcove’s significant strength with media companies. This collaboration ensures seamless technology integration, bringing together different technology sets and creating a cohesive customer experience. With the power of Brightcove integrated into Acquia DAM and Drupal CMS, system integrators and agency partners now have a powerful video solution to add to these Digital Experience Platform (DXP) practices, especially for clients who use video as a critical part of their digital strategy .

Partnering with Acquia provides customers with integrated DAM and CMS capabilities

Brightcove’s integration with Acquia DAM (digital asset management) centralizes the storage and management of images, videos and documents and increases the speed of content deployment by up to 40%. Brightcove’s extensive APIs further extend the reach of Acquia’s capabilities, including Brightcove Video Connect for Drupal. With this plugin, customers can seamlessly manage Brightcove videos and players on their Drupal site from a single interface. Together, Brightcove and Acquia enable the wider distribution of interactive video experiences that increase audience engagement, as well as comprehensive video insights that support data-driven decision-making to optimize marketing outcomes. Customers currently benefiting from the integration of Acquia and Brightcove include professional services, nonprofit, manufacturing, healthcare, financial services and technology organizations.

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“Our goal is to ensure that customers can fully realize the value of their content in all its forms, and video is one of the most effective media for market exposure, lead generation and customer conversion,” said Jake Athey, Vice President. sales and go-to-market, DAM and PIM at Acquia. “Our partnership with Brightcove makes it easier for organizations to expand the use of this essential component of any marketing strategy. When developing campaigns, our DAM integration with Brightcove makes it easier for teams to create video files, organize them more accurately, and find them faster. Marketers can then seamlessly activate these assets using Brightcove’s Drupal CMS integration to create one common experience for adding and managing video content in digital experiences across the entire customer journey.”

As an integral connection point between back-end functions such as DAM and front-end user experience functions, Brightcove powers the video needs of customers in any industry. Together, these features integrate into one cohesive martech stack that helps businesses achieve their business goals through video engagement.