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Because companies are undergoing a highly competitive environment defined by growing customer expectations and rapid development of driven AI technologies, new data from 2025 from the contentsquare 2025 Digital experience Issued today suggests that conversion transformation is a growing challenge across industries.
A message that analyzed data on online experience 2024 found that the spent brands spent 13.2% However, more about spending on digital advertising last year did not bring the increased investment to better results. This year’s annual report, which analyzed more than 90 billion user sessions per 6,000 websites, found that the costs of online visit increased by 9% this year, which has reached a 19% increase in the last two years, while the conversion rate dropped by 6.1 % year -Rerate. Culprit? Perfect storms of declining organic traffic, increased dependence on paid channels (especially paid social) and the most important challenge to meet the growing requirements of customers for flawless interactions.
The message shows that in 2024 40% of all online visits were plagued by the user’s frustration, led to abandoned meetings and lost customers. While frustration decreased slightly compared to last year (-1.8%), it remains a trend that is likely to persist if it does not actively deal with. The content with slow load was a key contributor to reflections, which caused 53% of users to end after viewing only one page. WITH 73% Of the consumers who quote bad experience with customers (CX) as the main reason why they would avoid buying from the company, and on the market saturated alternatives, any digital friction becomes increasingly expensive.
“In 2025, almost half of online visits will continue to suffer from friction that can be prevented, which is at best short journeys and in the worst case, to completely avert customers,” said Jean-Christophe Pitié, partnership and partnership director. . “The reliance on paid channels to manage operation without the customer’s trip itself is a short -term repair. The actual value is to care for online experiences that are friction, engaging and that customers are returning. ”
Pavsed channels were 39% of all digital operations analyzed by the contentsquare in 2024, from 37% in 2023, while paid social media led a remarkable 12% increase in operation. Businesses that increased relying on paid social have seen a higher level of abandonment (+9.2%), fewer views of the page (-8.7%) and lower conversions (-10.6%), emphasizing the essential point: Full realization Payment potential requires the same equal focus on friction creation without rubbing customers.
In the middle of these challenges, the cohort of “digitally disciplined” organizations – those who actively follow and control the performance of digital experience – a forward journey. These leaders:
- Reduced load time by 22%
- A minimized furious click of nearly 5%
- Reduced friction 4.5x more efficiently than their peers
Similarly, web pages that increased the depth of the session (or number of pages displayed) by 10% or more have seen an average of 5.4% of conversion strengthening.
“Digital experience goes beyond marketing to become the main business imperative, and as our data show, it now directly affects the lower limit,” Pitié continued. “In 2025 and in the coming years, as progress in AI and how users interact online, we expect to see the expanding bay between organizations that prefer the experience of vs. experience. You that don’t. With the increasing cost of acquisitions and patience of consumers will be companies that will prosper
The digital experience of the Contentsquare 2025 digital experience analyzed 90 billion sessions, 389 billion pages display and 6,000 websites worldwide. The analysis compares Q4 2023 vs. Q4 2024 (October-December) knowledge. Strict aggregation measures are used to ensure anonymity.
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